Brand Tone

Authentic, Familial, and Trustworthy

Brand Values

• •Family & Legacy
• •Ethical & Humane Treatment
• •Quality & Craftsmanship
• •Transparency & Connection
• •Stewardship of the Land

Best Practices

• •Always Lead with "Family": Make "family-owned," "first-generation family," or "our family" a consistent part of the opening or closing of your copy. This is your strongest differentiator.
• •Use "Our" and "We": Employ personal pronouns to maintain the familial and authentic tone. It’s "our farm," "we raise," and "our promise," not "the company's farm" or "they raise."
• •Emphasize Place: Regularly mention "Idaho" and "farm-to-table." This grounds your brand in a specific, real location, enhancing its authenticity and distinguishing it from the Utah-based farm.
• •Balance Emotion with Quality: Pair emotional words (passion, care, family, legacy) with quality-assurance terms (premium, Angus, dry-aged, pasture-raised). One builds the story, the other builds trust in the product.
• •Maintain a Teacher's Tone: Gently educate your audience about what makes your product different. Briefly explain what "dry-aged" means for flavor or why "pasture-raised" matters. This positions the brand as a knowledgeable and trustworthy expert without being overly technical.

Social Perception

The brand is perceived as high-quality, trustworthy, and evokes positive engagement due to its family-run, transparent, farm-to-table model. It is seen as a premium, niche producer.

Copy Examples

• •From Our Idaho Pastures to Your Family's Table. Experience the difference of true craftsmanship. Our premium Angus beef is ethically raised, dry-aged for exceptional flavor, and delivered directly from our first-generation family farm. This isn't just beef; it's our promise of quality.
• •Some days end with tired hands, but always with full hearts. As a first-generation farm family, every sunset is a reminder of why we started: to raise the best-tasting Angus beef with care and integrity. Bringing a piece of our Idaho life to you. #BergstromFarms #FarmToTable #FamilyFarm #AngusBeef
• •Tired of Mystery Meat? Know Your Farmer. You deserve to know where your food comes from. At Bergstrom Farms, we're not a corporation; we're a family. We raise our Angus cattle on open pastures in Idaho, ensuring every cut is premium, ethical, and unbelievably flavorful. Taste the difference transparency makes. Shop our beef bundles today.
• •A Note From the Farm + Our Favorite Weekend Grill Recipe. Hi [Customer Name], here at the farm, the weekend means family, friends, and firing up the grill. We wanted to share our go-to recipe for the perfect Ribeye, a cut that truly showcases the rich, buttery flavor of our dry-aged Angus. See how we do it and taste the passion in every bite.
• •The Family Stock-Up Bundle. Fill your freezer with the trusted quality of Bergstrom Farms. This bundle is a curated selection of our best-selling, pasture-raised Angus beef. Each cut is hand-selected and dry-aged for a minimum of 21 days to ensure deep, beefy flavor and melt-in-your-mouth tenderness. From hearty ground beef for family dinners to succulent steaks for special occasions, feel good about every meal.