Brand Tone

evocative, minimalist, and proud

Brand Values

• •Connection to Nature
• •Quality Craftsmanship
• •Scandinavian Minimalism
• •Heritage and Storytelling
• •Innovation

Best Practices

• •Lead with the Landscape: Always tie the product back to a specific element of Norwegian nature. Whether it's a mountain, a fjord, or the urban life of Oslo, this connection is your strongest brand asset.
• •Emphasize Quiet Confidence: Use a tone that is confident and proud of the quality and heritage, but avoid aggressive sales language. Let the premium materials (sapphire glass, Swiss movements, salmon leather) and the unique design speak for themselves.
• •Tell the Story Behind the Materials: Do not just say "salmon leather strap." Remind the audience why you use it—the story of durability from the founder's grandmother adds a powerful layer of authenticity.
• •Maintain Visual and Textual Harmony: Ensure the clean, minimalist aesthetic of the watches is reflected in the copy. Use concise sentences, ample white space, and an elegant font. Your words should feel as uncluttered as your watch dials.
• •Use "Evocative Minimalism": In every piece of copy, aim to blend evocative, nature-inspired language with a clear, minimalist message. For example, instead of "Our watches are nice," use "A tribute to Norwegian beauty, designed for your wrist." This elevates the brand from a simple product to an experience.

Social Perception

Customers perceive Berg watches as high-quality, beautifully designed, and unique fashion timepieces, particularly appreciating the salmon leather and strong Norwegian identity. While minor criticisms exist, the overall sentiment is overwhelmingly positive.

Copy Examples

• •Inspired by the highest of the seven mountains. Forged for the everyday. The Ulriken, with its minimalist dial and unique salmon leather strap, carries the story of Norwegian nature on your wrist. #BergWatches #NorwegianDesign #MinimalistWatch
• •Scandinavian Minimalism. Unconventional Materials. Why should a watch just tell time? Ours tells a story. Inspired by the raw beauty of Norway's west coast, Berg combines Swiss precision with sustainable salmon leather. Discover a timepiece as unique as you are.
• •The Soul of Norway. The Heart of a Swiss Movement.
• •More Than a Watch. It's a Piece of Norway.
• •The Kyst captures the tranquil yet rugged spirit of the Norwegian coastline. Its deep blue sunray dial mirrors the cold, clear waters of the fjords, while the anti-reflective sapphire glass ensures perfect clarity. A timepiece designed not just for telling time, but for quiet reflection.