Brand Tone

authentic, trustworthy, and family-oriented

Brand Values

• •Ethical Treatment of Animals
• •Organic and Natural Practices
• •Quality and Health
• •Transparency and Traceability
• •Family and Community
• •Canadian Heritage
• •Sustainability

Best Practices

• •Always Emphasize Ethical and Organic: Ensure that messaging consistently reflects the humane treatment of animals and commitment to organic, natural practices.
• •Maintain a Family-Oriented and Trustworthy Voice: Communicate with warmth, honesty, and a sense of responsibility.
• •Be Transparent and Educational: Share insights into farming practices, the benefits of your products, and where the food comes from.
• •Highlight Canadian Roots and Sharing What Matters: Consistently weave in the Proudly Canadian aspect and the brand's motto of Sharing What Matters.
• •Adapt to Platforms but Stay True to Core Values: While the style might vary slightly, the underlying message of quality, ethics, and family should remain consistent.

Social Perception

Positive Reputation for Quality, Trusted for Ethical Practices, Seen as a Leader, Community-Focused, Premium Brand

Copy Examples

• •Headline: Taste the Difference Trust Makes. Body: At Beretta Farms, family-farmed isn't just a label – it's our promise. For over 30 years, we've been dedicated to raising our animals ethically and organically, right here in Canada. Because we believe what's good for them, and the land, is great for your table. #BerettaFarms #EthicalEating #CanadianBeef
• •Headline: From Our Pastures to Your Plate, With Nothing to Hide. Body: We're proud to be transparent every step of the way. Our animals roam free, are raised without antibiotics or hormones, and are fed wholesome, natural diets. Experience the Beretta Farms commitment to quality you can trust and taste. #FarmToFork #OrganicGoodness #KnowYourFarmer
• •Headline: Fuel Your Family with a Healthier Choice. Body: Choosing Beretta Farms means choosing nutritious, flavourful meat that's free from the things you don't want. Our organic and antibiotic-free meats are a delicious way to care for your loved ones. Because sharing what matters starts with what's on your plate. #HealthyLiving #OrganicMeat #FamilyMeals
• •Headline: Generations of Care in Every Cut. Body: Beretta Farms began with a simple belief: raise animals with respect. Today, that tradition continues. We partner with Canadian ranchers who share our values, ensuring every product reflects our dedication to quality, sustainability, and ethical farming. #SustainableFarming #CanadianProud #BerettaValues
• •Headline: Join the Beretta Farms Family. Body: More than just meat, we're a community passionate about good food, raised right. Visit our farm store, explore our recipes, and discover why families across Canada trust Beretta Farms for a taste of wholesome goodness. #SharingWhatMatters #FarmLife #CommunityLove