Brand Tone

Helpful, Enthusiastic, and Innovative

Brand Values

• •Innovation
• •Practicality & Convenience
• •Simplicity
• •Modern Living
• •Accessibility

Best Practices

• •Lead with the Problem, Sell the Solution: Always frame the product within the context of a common frustration. Start copy with the problem (e.g., 'Tired of watery sauces?') and immediately introduce the product as the clever, innovative solution.
• •Use an Enthusiastic but Clear Voice: Maintain an upbeat tone with positive language and emojis, but ensure the core message is simple and direct. Avoid overly technical jargon; focus on the practical benefit to the user.
• •Create a 'Key Word' Glossary: Develop a list of on-brand words and phrases to use consistently, such as 'Hack,' 'Simplify,' 'Effortless,' 'Smart,' 'Innovative,' and 'Game-changer.' At the same time, list words to avoid that might sound too generic or cheap (e.g., 'amazing product,' 'buy now').
• •Focus on Verbs and Action: Write active, benefit-driven copy. Instead of 'This product is for slicing,' use 'Slice, pit, and scoop avocados in seconds.' This makes the product feel more dynamic and effective.
• •Let the Visuals Do the Heavy Lifting: In social media and ads, keep the text concise. The videos are the main attraction. The copy should complement the visual by quickly stating the core benefit and including a clear call-to-action, encouraging engagement or purchase.

Social Perception

A source for 'clever and handy gadgets,' valued for novelty and usefulness, though some perceive inconsistency in quality or shipping.

Copy Examples

• •Headline: Stop the drawer chaos. ✨ Body: That one messy drawer we all have? It just met its match. Our adjustable dividers click into place to bring instant order. Get yours and rediscover what’s actually in there! #HomeOrganization #Declutter #OrganizationHacks
• •Headline: Your kitchen is smart. Is your cooking? Body: Give your kitchen the upgrade it deserves! From the 3-in-1 Avocado Slicer to the pan strainer that clips on any pot, these gadgets save you time and hassle. Which one would change your life? 🤔 Tell us below!
• •Title: The Perfect Crack, Every Time. Body: Say goodbye to messy eggshells in your omelet. The Bercolever Egg Separator gives you a clean, perfect crack with one simple squeeze, separating whites and yolks effortlessly. It’s the small innovation that makes your morning routine that much brighter.
• •Subject: 5 Problems in Your Home, Solved.
• •Headline: Don't just clean your home. Innovate it. Smart gadgets for modern living.