Brand Tone

Empowering and Encouraging, Educational and Practical, Relatable and Authentic, Inquisitive and Experimental.

Brand Values

• •Courage (Keberanian)
• •Self-Reliance
• •Productivity
• •Knowledge Sharing
• •Continuous Learning

Best Practices

• •Lead with "Why," not just "How": Always connect the project or product to the core value of empowerment. Instead of just "How to build a shelf," frame it as "How to build a shelf and transform a room with your own hands."
• •Use Empowering Language: Incorporate verbs that inspire action and courage. Use words like "dare," "build," "create," "transform," "unlock," and "discover." The brand's name is the perfect guide.
• •Embrace the "Experiment": Frame projects as learning experiences. Acknowledging the possibility of mistakes makes the brand more human and encourages participation without fear of failure. Use phrases like "Let's experiment," "We learned that...," and "Don't worry if..."
• •Speak as a Guide, Not a Genius: Maintain a relatable, down-to-earth tone. Write copy as if you're a knowledgeable friend sharing a passion, not a distant corporation selling a product. Use "we" and "you" to foster a sense of community.
• •Keep it Practical and Tangible: Focus on the real-world outcome and the feeling of accomplishment. The copy should reflect the practical nature of the content—clear, direct, and focused on the benefit to the user. Avoid overly technical jargon where simpler terms will do.

Social Perception

The public perceives Berani Buat as a highly positive and influential force in the Malaysian DIY and tech community, seen as an Inspiration Source, a Trusted Educator, and Community-Focused.

Copy Examples

• •Stop wishing, start building. The project you've been dreaming of is closer than you think. Our new router kit isn't just a tool; it's the courage to create. Dare to make it real. #BeraniBuat
• •Your home is smart, but can it be brilliant? Learn how we built an automated rainwater harvesting system with a simple Raspberry Pi. Don't just live in the future, build it. Watch our new experiment now. #BeraniBuat
• •They say some people are 'good with their hands.' We say everyone is. All it takes is the first step. Join our 'DIY Basics' course and unlock the maker you never knew you were. #BeraniBuat
• •This isn't just a t-shirt. It's a reminder. A reminder that you have the power to build, to fix, to create. Wear your courage. #BeraniBuat
• •The most amazing projects start with a simple thought: 'What if I tried?' From our workshop to yours, we're here to turn your 'what if' into 'I did.' What will you dare to make today? #BeraniBuat