Brand Tone

Thoughtful, heartfelt, personal, warm, inviting, genuine, and caring, like an expert friend in gift-giving.

Brand Values

• •Meaningful Connections
• •Thoughtfulness
• •Support for Small & Local Businesses
• •Generosity and Giving Back
• •Quality and Aesthetics

Best Practices

• •Lead with Emotion, Support with Detail: Start with the feeling or the "why" behind the gift (e.g., "Celebrate their new chapter," "A little box of sunshine for a cloudy day"). Then, detail the high-quality, locally-sourced items inside.
• •Always Emphasize "Thoughtful Curation": Use words like "thoughtfully selected," "curated with love," and "hand-picked" to reinforce that the brand does the hard work of finding the perfect items, saving the customer time and stress.
• •Tell the "Local Artisan" Story: Whenever possible, briefly highlight the creators behind the products. This reinforces the values of community and craftsmanship and adds a unique story to the gift.
• •Maintain a Warm and Personal Voice: Write as if you are a caring friend. Use inclusive language and a tone that is encouraging and positive. The goal is to make the act of giving feel personal and joyful, not transactional.
• •Integrate the "BEpresent" Name into the Message: Use the brand name as a call to action and a reminder of the core value. Phrases like "Be present for their moment," "Helping you be present," or "The art of being present" can powerfully tie the copy back to the brand's mission.

Social Perception

BEpresent is perceived as a high-quality, trustworthy, and heartfelt brand, known for beautiful, curated gifts that feel personal and special. The brand, including its founder Lisa, is seen as passionate and deeply caring about its products and customers. Its support for local artisans and charitable contributions further establishes a positive image as a conscientious company.

Copy Examples

• •It’s the little moments that make the biggest memories. ✨ Our ‘Quality Time’ box is curated to help you and yours pause and connect, no matter the distance. What little moment are you celebrating this week? #BEpresent #MeaningfulGifting #CuratedWithLove
• •More Than a Gift, It's a Connection. We lovingly curate boxes with treasures from local artisans to help you celebrate the people who matter most. BEpresent for every moment.
• •A new set of keys deserves a celebration that feels like home. Our ‘Modern Home’ box is filled with handcrafted goods to warm their new space and fill it with love. From our community of makers to their new front door. Welcome them home, beautifully.
• •Tired of the endless gift search? Let us make it meaningful. Life's too short for stressful gift shopping. At BEpresent, we believe giving should be as joyful as receiving. Discover our ready-to-ship, thoughtfully curated gift boxes and find the perfect way to say 'I'm thinking of you' in minutes.
• •Celebrate their big win from miles away! 🏆 BEpresent makes it easy to send a box of joy for any occasion. Each gift is thoughtfully packed with unique finds from talented artists and brands, finished with a handwritten note. Send a little love today.