Brand Tone

The brand's tone is predominantly inspirational, positive, and community-focused. It's friendly and encouraging, using words like "lifestyle," "grind," and "athletes" to motivate its audience. The connection to Hawaiian culture and the "Live Aloha" spirit gives it a warm and welcoming feel. There is also a strong sense of encouragement and upliftment, as seen in their social media interactions and the general theme of their content.

Brand Values

• •Positivity and Kindness
• •Community Support
• •Authenticity
• •Resilience and Hard Work

Best Practices

• •Always Circle Back to the Mission: In all communications, tie the message back to the core mission of spreading positivity and supporting the community. This reinforces the brand's purpose beyond just selling products.
• •Use Inspirational and Encouraging Language: Words like "inspire," "uplift," "strength," and "community" should be staples in the brand's vocabulary. The tone should always be empowering.
• •Incorporate Hawaiian Culture Respectfully: Continue to use phrases like "Live Aloha" and explain their meaning to maintain an authentic connection to the brand's roots. Ensure that cultural references are used genuinely and not just for marketing.
• •Showcase Community Impact: Regularly share stories and updates about the work being done through the partnership with THE POSITIVE GROUP. This provides tangible proof of the brand's values in action.
• •Engage with the Community Authentically: Respond to comments and messages with the same positive and friendly tone. Encourage user-generated content to foster a sense of belonging and shared values.

Social Perception

The public perception of BE POSITIVE HAWAII appears to be positive. The brand is seen as more than just a clothing line; it's a movement with a mission to spread positivity and support the local community. Customers and followers on social media seem to genuinely connect with the brand's message and are proud to wear its apparel. The brand's focus on community and giving back likely resonates well in a place like Hawaii, where there are strong community ties.

Copy Examples

• •It's more than just a pair of shorts, it's a lifestyle. 🤙 Wear the positive vibes of the islands and know that with every purchase, you're helping us give back to our community. #BePositiveHawaii #LiveAloha
• •BE POSITIVE HAWAII is a movement. Inspired by the 'Live Aloha' spirit, we create gear that not only feels good but does good. A portion of all sales goes to support local communities in need. Join us in spreading positivity.
• •Our BP 'Lifestyle' Shorts are designed for your daily grind. Whether you're hitting the gym or the beach, these shorts are a reminder to stay positive and keep pushing forward. Made with high-quality materials for ultimate comfort and durability.
• •Ready to make a difference? When you shop with BE POSITIVE HAWAII, you're not just buying clothes, you're supporting a cause. See our latest collection and find out how your purchase helps us support underprivileged youth in Hawaii.
• •In Hawaii, 'Live Aloha' is a way of life. It's about kindness, love, and lifting each other up. That's the heart of BE POSITIVE HAWAII. We're a brand dedicated to spreading that message and making a positive impact, one piece of apparel at a time.