Brand Tone

Inspirational, Empowering, Bold, Unapologetic, Artistic, and Purpose-Driven.

Brand Values

• •Empowerment and Equality
• •Bold Self-Expression
• •Individuality and Uniqueness
• •Sustainability and Quality

Best Practices

• •Always connect the product back to the core values of empowerment, equality, and bold self-expression, starting with the mission.
• •Employ strong, active verbs such as "Defend", "Declare", "Inspire", "Empower", "Unleash", and "Transform" to create a sense of action and purpose.
• •Consistently use terms like "Limited-Edition", "One-of-a-Kind", "Collectible", and "Artisan-Crafted" to maintain the brand's premium, artistic positioning.
• •Address the customer as someone who is already bold and seeking ways to express it, using "you" and "your" to personalize the message.
• •Periodically weave in the founder's story and the brand's origin to reinforce authenticity and the brand's underlying purpose.

Social Perception

A premium, art-focused decor brand with a strong feminist and empowerment message, perceived as closely tied to its founder's authentic story. It is seen as a way for the target audience to make sophisticated, meaningful statements in their homes, aligning aesthetic choices with personal values, and positioned as a luxury or high-end item for those embracing their values to make a positive impact.

Copy Examples

• •Your home should be a reflection of what you stand for. Make your statement without saying a word. Our limited-edition 'Defend Equality' hide is more than decor; it's a daily commitment to a better world. Bold, unapologetic, and fearlessly you. #BeOUTSPOKEN #StatementDecor #Equality
• •Art for the Fearless. Decor for the Defiant. Your values are not meant for the sidelines. Display them. Live them. This is decor that speaks up.
• •This is not just a cowhide; it's a canvas for conviction. As a numbered piece in a limited series of 250, its rarity ensures your statement is as unique as your voice. Sustainably sourced and handcrafted, it represents a conscious choice for a more inspired life.
• •Design for impact. Be OUTSPOKEN offers your clients more than just aesthetics; we offer identity. Our one-of-a-kind, empowerment-focused art pieces are for the spaces that dare to say something. Partner with us to create interiors that are truly unapologetic.
• •Inside: The Art of Living Out Loud.