Brand Tone

Aspirational, Stylish, Quality-focused, Helpful, Contemporary & Clean

Brand Values

• •Quality & Design
• •Well-being & Productivity
• •Customer Convenience
• •Curated Selection

Best Practices

• •Develop Clear Brand Voice Guidelines: Create a document outlining the brand's personality, tone (aspirational, helpful, stylish), approved vocabulary, and 'voice' examples for different platforms. This ensures everyone creating content is on the same page.
• •Understand Your Audience Deeply: Tailor the tone slightly for different platforms based on where your audience is and how they interact there, but ensure it always aligns with the core brand voice. For example, Instagram might be more visual and aspirational, while a blog post could be more informative and helpful.
• •Prioritize Quality & Aesthetics in Visuals and Text: Ensure all product descriptions, social media posts, and website copy are well-written, error-free, and reflect the brand's commitment to quality and style. Use high-quality imagery that aligns with the aspirational and clean aesthetic.
• •Focus on Benefits and Solutions: Especially for ergonomic products, highlight how they improve well-being, productivity, or lifestyle, rather than just listing features. This reinforces the 'helpful' aspect of the brand.
• •Maintain Consistency Across All Touchpoints: From the website's user experience to social media interactions and customer service emails, ensure the tone remains consistent, building trust and a recognizable brand personality.

Social Perception

Provider of high-quality, stylish, and functional products for a modern lifestyle.

Copy Examples

• •Elevate your workday. Experience the perfect blend of sophisticated design and ergonomic support with our AuraFlex Chair. Work smarter, feel better. #BeonOffice #ErgonomicLiving
• •Discover Extraordinary. At beon.au, we curate a world of exceptional design and quality for your home and workspace. Explore collections that inspire. #BeonHome #CuratedForYou
• •Transform your productivity and well-being from the ground up. Our Elevate Standing Desks offer seamless adjustment and a sleek aesthetic for a healthier, more dynamic workflow. #BeonWell #StandingDesk #ModernOffice
• •Style & Substance: Upgrade Your Space with beon.au's Curated Collection + Free Shipping!
• •Crafted for connoisseurs. Explore our range of premium kitchenware, where functionality meets timeless design. Make every meal an occasion. #BeonKitchen #ArtOfDining