Brand Tone

Caring & Nurturing, Gentle & Soft, Trustworthy & Quality-Conscious, Modern & Stylish, Approachable & Friendly

Brand Values

• •Child-Centricity: The primary focus is on the needs, comfort, and joy of babies and young children.
• •Quality & Safety: Implicit in offering products for children, with an emphasis on good materials and craftsmanship.
• •Aesthetic Appeal & Style: A clear value placed on providing products that are not only functional but also visually pleasing and modern.
• •Parental Support: Aiding parents by offering curated, reliable products and creating a pleasant shopping experience.
• •Joy & Playfulness: Celebrating the wonder and innocence of childhood through their product selection and imagery.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., caring, gentle, modern), key messaging points, preferred vocabulary (and words to avoid), and grammatical style. This should be a go-to resource for anyone creating content.
• •Prioritize "Child-First" Language: Always frame benefits and features around the child's experience (comfort, joy, safety, development) and the parent's desire to provide the best for their child.
• •Use Empathetic and Reassuring Language: Acknowledge the journey of parenthood. Use words that convey understanding, support, and trust. For example, instead of just saying "durable," explain it as "made for play and countless washes."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visual aesthetic. Soft, gentle visuals should be paired with equally soft and gentle language. A stylish product image should have copy that reflects that sense of modern taste.
• •Review and Adapt Based on Audience Engagement (Especially for English-Speaking Audiences): Pay close attention to how the English-speaking audience responds to different types of messaging. Monitor comments and engagement on the English version of the site or any future English-specific social channels to refine the tone and ensure it resonates effectively. If expanding actively into English markets, consider native English copywriters who can capture the nuances.

Social Perception

Visually Appealing, Focused on a Niche, Stronger in Portuguese-Speaking Markets, Positive Product Association, Emerging in English-Speaking Markets

Copy Examples

• •Wrap your little one in pure comfort. Our organic cotton sleepsuit is designed with sensitive skin in mind, offering gentle softness for a peaceful night's sleep. Because every dream deserves the sweetest start. #BeobrBaby #GentleComfort #OrganicKids
• •Tiny adventures, big style! ☀️ Explore our latest collection of playful outfits that are as durable as they are adorable. Let their personality shine! Shop the look via the link in bio. #BeobrKids #StylishChildhood #PlaytimeReady
• •Sleep Solutions & Sweet Dreams: Find Your Baby's Perfect Cot Mobile
• •Beōbr: Curating Quality, Comfort, and Joy for Your Little Stars. Discover thoughtful essentials designed to cherish every precious moment.
• •At Beōbr, we believe childhood is a magical journey. That's why we pour our hearts into selecting beautiful, high-quality, and safe essentials that nurture your child's comfort and inspire their world. We're here for you, every step of the way.