Tono de Marca

Inspirational, authentic, and faithful.

Valores de Marca

• •Hope
• •Perseverance
• •Faith & Ministry
• •Humility
• •Connection

Mejores Prácticas

• •Lead with Vulnerability: Always root the message in Ben's personal story. Use phrases that reflect his journey, like "From my heart to yours," "My journey has taught me," or "This song was born from a moment of..." to maintain authenticity.
• •Anchor in Faith: Every piece of copy should connect back to the core values of hope, faith, and God's love. Explicitly use terms like "Gospel," "Christ," "faith," and "ministry" to keep the purpose clear.
• •Focus on "You," the Audience: While the story is personal, the message should be for the listener. Frame the copy to address their needs and feelings. Use phrases like "If you're feeling lost," "This is a message for anyone who needs hope," or "Let this music speak to your soul."
• •Use Inspirational and Evocative Language: Employ words that convey emotion and spirit, such as "anointed," "powerful," "transformative," "unshakable hope," and "heartbeat of my faith." This aligns with how fans already describe his music.
• •Maintain a Humble and Grateful Tone: Avoid language that sounds overly self-promotional or focused on fame. Instead, frame success (like the AGT appearance or a sold-out show) as a blessing and an opportunity to further the ministry's reach, always giving glory back to God.

Percepción Social

Ben Waites is perceived as a powerful and anointed Southern gospel singer. His physical disability is seen not as a limitation but as part of an inspiring testimony of God's power. His appearance on AGT solidified his image as a humble and exceptionally talented artist who can move people emotionally. The public sees his ministry as genuine, with a clear purpose to spread a message of Christian hope and love.

Ejemplos de Copy

• •Six years of prayer, surrender, and song. The new album, 'I Believe,' is more than just music—it's a testament to the unshakable hope we have in Christ. From moments of doubt to the certainty of faith, these songs were written to meet you where you are. Find your story in the sound.
• •They say a song can change a moment. I believe it can change a life. This is more than a melody; it's a message of hope that no matter how deep the valley, you are not walking alone. #BenWaitesMinistries #HopeInSong #FaithJourney
• •This ministry isn't just about the music you hear on stage. It's about reaching hearts and making disciples. When you partner with us, you're not just funding a concert; you're helping to share the hope of the Gospel with souls who are waiting to hear it. Join the mission.
• •Bring an authentic experience of worship and testimony to your church or event. Ben Waites combines powerful Southern Gospel vocals with a story of perseverance and faith that will inspire and uplift your community. Book an unforgettable ministry event today.
• •Confined to a wheelchair but never confined in spirit. My journey has been one of learning to see challenges as opportunities for God to show His strength. What challenge are you facing today? Remember, your true colors are beautiful. #Overcomer #Testimony #Faith