Brand Tone

Welcoming and Friendly, Authentic and Passionate, Knowledgeable and Educational, Warm and Inviting, Unpretentious yet Refined

Brand Values

• •Authenticity
• •Quality
• •Hospitality
• •Family & Tradition
• •Passion
• •Community

Best Practices

• •Embrace 'Benvenuti' (Welcome): Ensure all communication carries an inherently friendly, approachable, and welcoming tone.
• •Sprinkle in Italian (Authentically): Use Italian words and phrases naturally where appropriate. Provide translations where helpful to be inclusive.
• •Tell the Story: Focus on the origin of products, the passion behind the selections, and the family traditions.
• •Sensory and Evocative Language: Use descriptive words that appeal to the senses – taste, smell, sight. Phrases like 'sun-ripened,' 'creamy burrata,' 'aromatic espresso' help transport the customer.
• •Maintain a Personal, Passionate Voice: Let the genuine enthusiasm for Italian food and culture shine through in every piece of content. Avoid overly corporate or generic language.

Social Perception

Highly Positive, Authentic Italian Experience, Go-To for Quality Italian Goods, Friendly and Welcoming Haven, More Than Just a Shop, Trusted Local Business

Copy Examples

• •Step into your little corner of Italy, right here in Pimlico. At Benvenuti, every product tells a story, from our sun-ripened San Marzano tomatoes to our artisan-made pasta. More than just a shop, we're a family sharing our love for authentic Italian flavours. *Benvenuti a casa!* (Welcome home!)
• •Just arrived from the hills of Tuscany! 🇮🇹 This exquisite extra virgin olive oil, cold-pressed by our friends at the [Farm Name] groves, is liquid gold. Drizzle it, taste it, love it – and let us share a piece of our homeland with you. Come say *ciao* and discover your new favourite!
• •Buongiorno, London! Start your day the Italian way. Let the aroma of our freshly brewed espresso transport you to a bustling Roman café. Pair it with a flaky, just-baked cornetto. Our doors are open, and a warm Benvenuti welcome awaits. What are you waiting for?
• •We dream of Nonna's lasagna...💭 What's the one Italian dish that always makes you feel at home? Share your favourites below! We're always looking for inspiration and love hearing your foodie memories. #BenvenutiFoodBoutique #TasteOfItaly #ItalianComfortFood
• •Unwind the Italian way! Join us for Aperitivo Hour at Benvenuti, [Day of week], [Time]. Sip on a refreshing Aperol Spritz, nibble on authentic Italian stuzzichini, and soak up the vibrant atmosphere. Because life’s too short not to enjoy *la dolce vita*. Tag a friend you’d bring!