Brand Tone

Friendly & Approachable, Passionate & Enthusiastic, Helpful & Supportive, Professional & Quality-Focused, Community-Oriented

Brand Values

• •Quality
• •Creativity & Inspiration
• •Customer Service
• •Community
• •Passion
• •Family Business

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart that lists your core tone characteristics (e.g., "Friendly," "Enthusiastic," "Helpful") and provide "Do" and "Don't" examples for each. For example: * **Friendly:** DO use contractions (it's, you're), ask questions, use welcoming language. DON'T be overly formal or impersonal.
• •Speak to Your "Ideal Customer": Imagine you're talking directly to your ideal customer – a passionate quilter who appreciates quality and community. Write as if you're having a helpful, inspiring conversation with them.
• •Use "We" and "You": Consistently use "we" when talking about Bentwood Textiles to reinforce the personal, team/family aspect. Address the customer directly with "you" to make the copy more engaging and personal.
• •Inject Passion and Enthusiasm Genuinely: Use positive adjectives and exclamation points (sparingly but effectively) to convey genuine excitement about products and the craft. Share your love for quilting. For example, instead of "New fabric in stock," try "We're SO excited to show you this gorgeous new line!"
• •Maintain Consistency Across All Channels: Ensure the tone used on the website (product descriptions, blog, about us) matches the tone on social media posts, email newsletters, and even in customer service interactions (like email replies or direct messages). Regularly review content across platforms to check for consistency.

Social Perception

Trusted Supplier, Inspiring & Engaging, Friendly & Personal, Aesthetically Pleasing, Supportive of the Craft

Copy Examples

• •Look what just landed at Bentwood Textiles! 😍✨ This stunning new collection from [Designer Name] is bursting with vibrant colours and whimsical prints – perfect for that quilt you've been dreaming up! We can't wait to see what you create. Pop over to the website (link in bio!) to snag yours before it disappears! #BentwoodTextiles #NewFabric #QuiltingJoy #[DesignerName] #ModernFabric
• •Hello lovely makers! 👋 Spring into creativity with our special offer! For a limited time, enjoy [Discount Percentage]% off all [Specific Category, e.g., Floral Fabrics or Precuts]. It's the perfect excuse to stock up and start that next beautiful project. Happy sewing, from our family to yours! Shop the sale here: [Link] #BentwoodSale #FabricLove #QuiltingAustralia #CraftyDeals #SupportSmallBusiness
• •Dive into the delightful world of [Fabric Name] by [Designer Name]. These high-quality quilting cottons feel as good as they look, offering a smooth hand and beautiful drape for all your patchwork, apparel, and home décor projects. We’ve handpicked this collection for its inspiring designs and exceptional quality, because we believe every stitch should be a joy! Got a project in mind? We'd love to help you pair this with the perfect notions!
• •Feeling a bit uninspired? We've all been there! That's why we've just published a new blog post sharing [Number] fun ways to use up those beloved fabric scraps. From mini quilts to charming accessories, discover how to turn tiny pieces into treasured creations. Grab a cuppa and get inspired: [Link to Blog Post]. Happy creating! The Bentwood Textiles Team
• •Welcome to Bentwood Textiles, your cozy corner for modern fabrics and haberdashery, nestled in beautiful Stanley, Tasmania. As a family-owned business, we pour our hearts into sourcing the most inspiring, high-quality quilting fabrics from designers you adore. Our passion? Helping you bring your creative visions to life with materials that spark joy and service that feels like chatting with a fellow quilting friend. Come explore our collections and let's make something beautiful together!