Brand Tone

Kid-Friendly, Caring, Practical, Enthusiastic, Trustworthy

Brand Values

• •Child-Centricity
• •Quality and Durability
• •Safety
• •Practicality and Convenience
• •Style and Innovation
• •Sustainability and Eco-Friendliness
• •Affordability
• •Customer Satisfaction & Trust

Best Practices

• •Use kid-friendly language and playful descriptions.
• •Emphasize the safety and eco-friendly aspects of the products.
• •Highlight the practicality and convenience for parents.
• •Show enthusiasm and passion for making school life exciting.
• •Maintain a trustworthy and customer-focused approach in all communications.

Social Perception

Bentotss is perceived as a positive, helpful, and emerging brand focused on providing innovative, safe, and stylish school and mealtime accessories for young children. Customers appreciate the quality, design, and practicality of the products, which make lunchtime easier and more enjoyable for kids.

Copy Examples

• •Make mealtime an enjoyable and convenient experience with our Jurassic Joy bento box!
• •Our BPA-free water bottles are designed with your child's safety in mind.
• •Pack your child's essentials in our stylish and durable Montessori bags.
• •Inspired by the joy of childhood, we create innovative solutions for everyday needs.
• •A trusted name for families, prioritizing seamless communication and customer satisfaction.