Brand Tone

Friendly, Practical, and Conscious

Brand Values

• •Sustainability
• •Quality and Durability
• •Health and Wellbeing
• •Convenience and Practicality
• •Fun and Joy

Best Practices

• •Always Circle Back to Core Values: Ensure that messaging, even in short-form content, subtly reflects values like sustainability, practicality, and family-friendliness. For example, mention "eco-friendly" or "makes life easier."
• •Speak the Audience's Language: Use relatable terms and address the pain points of busy parents (e.g., "simplify your mornings," "no more mixed-up snacks"). Keep the tone positive and encouraging.
• •Maintain Visual and Verbal Harmony: Ensure the tone of the copy matches the visual style. If images are bright, fun, and family-oriented, the copy should reflect that same energy.
• •Be Consistent Across Platforms: While the style might vary slightly (e.g., more emojis on TikTok), the core brand voice (friendly, helpful, conscious) should remain recognizable whether it's on the website, Instagram, or email.
• •Highlight the "Why": Don't just sell products; sell the solution and the mission. Remind customers of the benefits (healthier meals, easier prep, environmental impact) to build a stronger connection beyond the transaction.

Social Perception

Eco-Conscious Choice, Provider of Solutions for Parents, Trustworthy and Reliable, Modern and Stylish

Copy Examples

• •Instagram Post (Image: Colorful bento box packed with healthy snacks): Tired of single-use plastics cluttering your kitchen and our planet? 🤔 Make a joyful switch to BentoBliss! Our eco-friendly bento boxes are designed for busy Aussie families like yours – durable, stylish, and perfect for packing healthy, waste-free lunches. Plus, every order helps rescue a plastic bottle from our oceans! 🌊💚 #BentoBlissAu #SustainableLiving #HealthyKidsFood #EcoParenting #LunchboxLove
• •Facebook Ad (Carousel of different bento boxes and accessories): Simplify your mornings and delight your little ones! ✨ BentoBliss offers a wide range of bento boxes, snack pots, and drink bottles that make packing school lunches a breeze. Leak-proof, easy to clean, and made from earth-kind materials. Shop now and discover how blissful lunchtimes can be! Free shipping options available. [Link]
• •Website Homepage Banner: Pack a Smile, Protect Our Planet. BentoBliss: Quality, Eco-Friendly Lunchware for the Whole Family. Join our mission to reduce waste, one blissful meal at a time.
• •TikTok Video Script (Upbeat music, quick cuts showing product features): Say goodbye to messy lunches! 👋 Hello to BentoBliss! ✨ Spin it, stack it, pack it full of goodness! Our bento boxes are super fun, totally leak-proof [shows tipping it over], and made with love for your kids and the planet! 🌏♻️ Tap the link in bio to make lunch awesome! #BentoBliss #LunchboxHacks #KidsLunchIdeas #EcoFriendly #ParentingWin
• •Email Newsletter Subject: Make Lunchtime Their Favourite Time (and Earth's Too!) Hey [Customer Name], Packing nutritious and exciting lunches doesn't have to be a chore! At BentoBliss, we're all about making meal prep simple, fun, and sustainable. Discover our latest arrivals in eco-friendly bento boxes and accessories that your kids will love, and you'll feel great about. P.S. Did you know your purchase helps us rescue plastic bottles? Learn more inside! [Link to New Arrivals]