Brand Tone

Friendly and Approachable, Personal and Relatable, Enthusiastic and Passionate, Positive and Uplifting, Helpful and Informative

Brand Values

• •Personalization and Thoughtfulness
• •Family and Connection
• •Creativity and Self-Expression
• •Spreading Happiness and Love
• •Community and Engagement
• •Small Business Support

Best Practices

• •Always circle back to the core mission: creating thoughtful, personalized items that spread happiness and celebrate connections. Let this purpose infuse your language.
• •Emulate the founder's friendly, enthusiastic, and slightly informal voice found in the "About Us" section and blog posts. Use "we" and "us" to foster a sense of a small, dedicated team.
• •Address the customer directly. Highlight how the product will make *them* feel, or how it will help *them* express something or create a memory.
• •Use uplifting words, emojis where appropriate (especially on social media), and maintain an encouraging and supportive tone, even when discussing policies (like returns).
• •Share behind-the-scenes glimpses (if comfortable), talk about the inspiration behind designs (as seen in some blog posts), and connect with the everyday experiences of your target audience (e.g., motherhood, travel dreams, self-care).

Social Perception

Positive Customer Experience, Appreciation for Personalization, Seen as a Source for Gifts, Trusted Small Business, Trendy and Relevant

Copy Examples

• •Spill the tea (or coffee!) in style, Super Mama! ☕ Our new [Sweatshirt Name] is like a warm hug on those beautifully chaotic days. Crafted with love, just for you (or the amazing mom in your life!). Click to wrap yourself in comfort and smiles! #MamaLove #BentleyBlueCoComfort
• •Your mind is a garden, and kindness is the sunshine. 🌱 Our new 'Be Kind To Your Mind' tee is a soft reminder to nurture your inner peace. Wear it, share it, and let's grow positivity together. Shop the collection and spread a little light today! #MentalHealthMatters #PositiveVibesOnly #BentleyBlueCo
• •Dreaming of [City Name] adventures? ✨ Carry a piece of your favorite place wherever you go with our custom [Product Type]! Perfect for gifting to your travel buddy or treating yourself to a dose of wanderlust. Let's create your memory! #TravelWithBentleyBlue #CustomGifts #Wanderlust
• •Making spirits bright, one cozy [Product Name] at a time! 🎄✨ Whether you're decking the halls or searching for that perfect thoughtful gift, our new holiday collection is here to add a sprinkle of Bentley Blue Co magic to your festive season. Get yours before Santa's sleigh takes off! #HolidayJoy #PersonalizedChristmas #BentleyBlueGifts
• •From our creative heart to your happy hands! 🥰 Seeing you love your BentleyBlueCo goodies truly makes our day. Which design is your current fave? Share a pic and tag us @BentleyBlueCo – we'd love to feature you and spread the love! #BentleyBlueCommunity #SpreadingHappiness #CustomMadeWithCare