Brand Tone

Authentic, Down-to-Earth; Passionate & Proud; Friendly & Approachable; Trustworthy & Transparent; Wholesome & Natural

Brand Values

• •Quality
• •Naturalness & Health
• •Provenance & British Heritage
• •Sustainability
• •Family & Community
• •Passion
• •Honesty

Best Practices

• •Always Emphasize "Natural" and "British": These are core to the brand identity. Highlight the use of whole fruits, no concentrates/added sugar, and the sourcing from British farms in product descriptions, social media, and all communications.
• •Maintain a Warm, Family-Oriented Voice: Even in more formal announcements, remember the brand's family-run heritage. Use friendly, approachable language. Share stories about the farm and the team to reinforce this.
• •Show, Don't Just Tell, Sustainability: Instead of just stating you're sustainable, share specific examples and stories (like the sheep in orchards, recyclable packaging initiatives, B Corp journey). This makes the commitment tangible and authentic.
• •Be Passionate and Proud (But Humble): Convey genuine enthusiasm for the products, the quality, and the British countryside. Share awards and positive milestones, but frame them within the context of a commitment to customers and values, rather than just boasting.
• •Engage Authentically with the Community: Respond to customer reviews and comments in a personal and helpful way. Participate in local events and share these interactions, reinforcing the brand’s connection to its roots and customers.

Social Perception

High Quality & Tasty; Healthy Choice; Trusted Brand; Eco-Conscious; Family-Friendly

Copy Examples

• •Bensons the Juicers: Great Taste, Naturally. From our family farm in the Cotswolds to your table, enjoy the pure taste of whole-pressed British fruit. No added sugar, never from concentrate – just honest, delicious refreshment.
• •Golden hour in our Cotswold orchard 🍏✨. Every bottle of Bensons is a taste of this beautiful British countryside. We pick the best, press it simply, and share the goodness with you. #BensonsFruity #GreatTasteNaturally #BritishApples #Cotswolds #FarmToBottle
• •Simply apples, pressed to perfection. Our award-winning Just Apple juice is the heart of Bensons – pure, cloudy, and bursting with the flavour of the finest British apples from orchards we know and love. 1 of your 5-a-day, and nothing artificial, ever. That's our promise.
• •Looking for a healthy, delicious treat the whole family will love? 👨‍👩‍👧‍👦 Our Chilly Billy 100% fruit ice lollies and Totally Fruity juices are made with nothing but natural British fruit – no added nasties! Perfect for sunny days and happy smiles. #BensonsTheJuicers #FamilyFriendly #HealthyTreats #NoAddedSugar
• •We're passionate about juice, and just as passionate about our planet! From solar panels on the farm to our woolly orchard helpers (thanks, sheep! 🐑), sustainability is at the core of everything we do at Bensons. Learn more about our journey: [Link to sustainability page] #BensonsGoesGreen #SustainableFarming #BritishMade #EcoFriendly