Brand Tone

Inspirational & Motivational, Authentic & Relatable, Elegant & Sophisticated, Empowering, Community-Oriented

Brand Values

• •Purpose & Passion
• •Authenticity
• •Freedom
• •Quality & Craftsmanship
• •Inspiration
• •Resilience
• •Representation

Best Practices

• •Lead with the "Why": Always connect the product back to the core message of "Time Should Be Spent Doing What You Love." The founder's story and the brand's mission should be the undercurrent of most communications.
• •Use Inspirational Language: Employ words and phrases that evoke motivation, empowerment, courage, and purpose. Focus on the positive impact of owning one's time.
• •Maintain Authenticity: Share genuine stories, whether it's the founder's journey, customer testimonials, or behind-the-scenes content. Avoid overly corporate or impersonal language.
• •Embrace Elegant Simplicity: Reflect the watch designs in the copy – keep it clear, concise, and sophisticated. Avoid jargon or overly complex sentences. The beauty is in the simplicity and the profoundness of the message.
• •Foster Community: Address the audience as part of a collective or "movement." Encourage interaction and sharing of personal stories related to pursuing passions and owning time. Use inclusive language.

Social Perception

Highly Esteemed, Aspirational & Symbolic, Celebrated Black-Owned Business, Movement, Not Just a Product, Trustworthy & Value-Driven

Copy Examples

• •Headline: Your Time is Now. Make It Count. Body: The world tells you who to be. Your Benson watch reminds you who you are. Crafted for those who dare to follow their passion, each timepiece is a testament to the moments that define us. What will you do with yours? #BensonWatch #OwnYourTime
• •Headline: More Than a Watch. It's a Statement. Body: Benson by Marcel wasn't just built on craftsmanship, but on courage. The courage to redefine time. The courage to live authentically. Wear a symbol of your journey. #TimeWellSpent #BensonJourney
• •Headline: The Elegance of Purpose. Body: Discover the Cardinal Collection – where minimalist design meets a powerful message. Each watch is a reminder that true luxury is living a life you love. Simple. Significant. Yours. #BensonStyle #LiveWithPurpose
• •Headline: Inspired by a Dream. Crafted for Yours. Body: From a leap of faith to a legacy of inspiration. Marcel Benson created these timepieces as a call to action: spend your time doing what sets your soul on fire. What's your dream? #BensonInspiration #DreamBig
• •Headline: Join the Movement. Body: It started with a decision to own one's time. Now, it's a community of individuals dedicated to living fully. Your Benson watch is your entry. Welcome to a life lived on your terms. #BensonCommunity #AuthenticLiving