Brand Tone

Aspirational, Empowering, Sophisticated, Chic, Adventurous, Practical, Confident, Expressive

Brand Values

• •Versatility & Functionality
• •Feminine Empowerment
• •Quality & Aesthetics
• •Self-Expression & Confidence
• •Inspiration from Art/Legacy

Best Practices

• •Use empowering language that resonates with the target audience (women).
• •Highlight the versatility and functionality of the clothing.
• •Emphasize the combination of fashion and function in product descriptions.
• •Incorporate aspirational messaging related to adventure and self-expression.
• •Maintain a sophisticated and chic tone, avoiding overly casual language.

Social Perception

Bennu aims to be perceived as enabling a lifestyle where women can seamlessly transition between professional or social activities and adventurous pursuits without compromising on style or comfort. It should be seen as an independent, designer brand with a unique value proposition, emphasizing feminine empowerment, quality aesthetics, and inspiration from art/legacy.

Copy Examples

• •"Bennu: Where Fashion Meets Function. Designed for the modern woman who conquers boardrooms and trails alike."
• •"Embrace your feminine spirit with Bennu's performance-driven activewear. Express yourself creatively and feel confident and beautiful."
• •"From boardroom to backcountry, Bennu empowers you to live your life to the fullest in high-quality clothing that flatters the form."
• •"Inspired by a legacy of artistry, Bennu creates versatile pieces that move with you, wherever your day takes you."
• •"Discover the perfect blend of comfort, mobility, and chic style with Bennu. Experience activewear designed for your every adventure."