Brand Tone

Traditional & Heritage-Proud, Quality-Focused & Trustworthy, Friendly & Approachable, Quietly Confident & Established

Brand Values

• •Quality
• •Heritage & Tradition
• •Integrity
• •Sustainability & Environmental Responsibility
• •Customer Satisfaction & Service
• •Innovation & Adaptability
• •Community & Social Responsibility

Best Practices

• •Embrace Heritage Storytelling: Consistently weave in elements of the brand's long history (established 1880), family ownership, and commitment to traditional methods. Use phrases that evoke nostalgia and time-tested quality.
• •Prioritize Quality-Centric Language: Use adjectives that convey the high standard of ingredients and products, such as 'finest,' 'selected,' 'premium,' 'delicious,' 'exceptional,' and 'hand-picked.'
• •Maintain a Warm and Inviting Voice: Write as if you're sharing a beloved family recipe or a trusted recommendation. Use welcoming language and address the customer in a friendly, approachable manner, especially when providing recipes or usage suggestions.
• •Highlight Versatility and Enjoyment: Focus on how the products can enhance meals, celebrations, and everyday moments. Provide inspiring usage ideas and recipes that showcase the joy and satisfaction of using Opies foods.
• •Be Authentic and Transparent: While highlighting tradition, also be open about modern commitments like sustainability. If an issue arises (like a product recall), communicate clearly and responsibly, reinforcing trust. Ensure claims about product origin or benefits are accurate.

Social Perception

Positive for Quality and Taste, Trusted & Established, Associated with Special Occasions & Treats, Good Value (for some), Niche Appeal

Copy Examples

• •A true taste of tradition. Since 1880, Opies has crafted Pickled Walnuts to perfection – the quintessential British classic for your cheeseboard or Sunday roast. Savour the heritage.
• •Elevate your celebrations! Opies Cocktail Cherries, with their vibrant colour and delightful taste, are the perfect finishing touch for your drinks and desserts. Making moments special for generations.
• •Add a little warmth and spice to your creations. Our tender Stem Ginger in rich syrup is wonderfully versatile – perfect for baking, stirring into yogurt, or simply savouring by the spoonful. Quality you can taste.
• •For over 140 years, our family has been dedicated to bringing you the finest speciality foods. At Bennett Opie, quality ingredients and time-honoured recipes are at the heart of every jar. Discover the Opies difference.
• •Fancy a weekend treat? Our Black Cherries with Kirsch make this Black Forest Gateau utterly irresistible! Find the full recipe on our website and share a taste of tradition with your loved ones. #OpiesRecipes #ClassicDesserts #FamilyFavourites