Brand Tone

Adventurous & Exploratory, Inspired by Nature & Authentic, Premium & Crafted, Friendly & Engaging, Proudly Scottish

Brand Values

• •Adventure & Discovery
• •Nature & Conservation
• •Authenticity & Heritage
• •Quality & Craftsmanship
• •Versatility & Freedom

Best Practices

• •Embrace the "Adventurous Spirit": Ensure all copy, from social media captions to product descriptions, evokes a sense of exploration, discovery, and the thrill of the outdoors. Use active, evocative language.
• •Anchor in Scottish Authenticity: Consistently reference the brand's Scottish heritage, the inspiration from Ben Lomond mountain, and the use of local, natural botanicals. This reinforces authenticity and connection to nature.
• •Showcase Quality through Storytelling: Instead of just stating "premium," tell the story of the craftsmanship, the 11 botanicals, the London Dry method, and any awards or accolades. This builds perceived value.
• •Maintain a Visually Cohesive Narrative: Accompany copy with high-quality imagery and videography that reflects the brand's values: stunning Scottish landscapes, beautifully crafted cocktails, and perhaps people enjoying moments of adventure. This is particularly crucial for platforms like Instagram.
• •Engage and Inspire Freedom: While highlighting recommended serves, always encourage consumers to experiment and make the gin their own. Use questions in social media to foster a community of explorers. Ask "How will you drink it?" or "Where does your Ben Lomond take you?".

Social Perception

Positively Received, Appreciation for Botanicals & Flavor, Attractive Branding, Associated with Adventure & Outdoors, Ethical Considerations, Premium Positioning

Copy Examples

• •Lost in the wild, found in the sip. Ben Lomond Gin: your spirit of adventure, bottled. Where will your next discovery take you? #BenLomondGin #ScottishSpirit #AdventureAwaits #LochLomond
• •Uncharted Flavours. Unforgettable Journeys. Explore the vibrant taste of [New Flavour], crafted with hand-foraged botanicals from the heart of Scotland. Dare to discover. #BenLomondGin #TasteOfScotland #GinDiscovery
• •Inspired by the enduring majesty of Scotland’s 'Beacon Mountain,' our Original London Dry Gin is a tribute to the wild beauty of our homeland. Eleven carefully selected botanicals, including foraged rowan berries, create a perfectly balanced, adventurous spirit. Elevate your classic G&T or chart new cocktail territories.
• •Your Exclusive Invitation: Explore The Open Special Edition Gin! (Body hinting at unique, course-foraged botanicals and the spirit of the game).
• •Stir up your adventurous side. Our [Specific Gin Flavour] pairs perfectly with [Mixer] and a twist of [Garnish]. What’s your signature Ben Lomond serve? Tag us in your creations! #MyBenLomond #Ginspiration #CocktailAdventure