Brand Tone

Empathetic, Reverent, Professional

Brand Values

• •Emotional Connection
• •Artistic Excellence & Realism
• •Legacy & Heritage
• •Discovery & Journey

Best Practices

• •Always frame the narrative around the emotional impact and connection of the art, using technical skill and professionalism as supporting points that enable this emotional delivery.
• •Leverage the powerful and emotional language from testimonials in marketing copy, as phrases like "brought my son to life" or "a deeper emotional underpinning" are more potent than marketing jargon.
• •When discussing subjects, especially portraits or religious art, use respectful and thoughtful language to reinforce the value of legacy and heritage.
• •Use the artist's own narrative of his work being a "journey" of "discovery" to add a personal, authentic layer to the brand and make the creative process relatable.
• •Ensure all communications, from the website to social media captions, are well-written and professional to build trust and align with the high-quality perception of the art itself.

Social Perception

The public and clients perceive Benjamin Hassan as a highly talented and skilled artist with a unique ability to capture the essence and emotion of his subjects. He is seen as a significant artist within his community, lending his brand an air of prestige and respect due to commissioned works for key figures. Customers view him as a compassionate and understanding individual, capable of handling sensitive projects with care, and describe the commissioning process as a positive and collaborative experience. Overall, the perception is that of a master craftsman who creates not just art, but deeply meaningful and personal heirlooms.

Copy Examples

• •More than a portrait, it's a legacy. Commission a timeless piece by Benjamin Hassan and capture the true essence of your loved ones for generations to come. Each brushstroke tells a story. Let's tell yours together.
• •Finding beauty in the quiet moments. My art is a journey to capture the feeling of a place, the texture of the air, the memory of the light. 'Misty Mountain' is about the discovery within the view. #ArtisticJourney #LandscapePainting #EmotionalArt
• •Art that honors tradition. Explore the new series of Rabbinical portraits, a collection born from a deep respect for our heritage and the inspirational figures who have shaped our faith. Vivid, lifelike, and filled with spirit.
• •'When he unveiled it to me I was instantly physically weak and emotionally overwhelmed.' These are the moments we create for. It’s not just about paint on a canvas; it's about the profound connection that art can create. Experience the emotion of a Benjamin Hassan original.
• •I believe a painting is a discovery. It’s about exploring the world around us and finding the beauty in the mundane. For me, the greatest satisfaction comes from seeing the emotional connection when someone comes face to face with their portrait—a feeling that is truly unparalleled.