Brand Tone

Artisanal & Authentic, Storytelling & Evocative, Elegant & Delicate, Bohemian & Free-Spirited, Ethical & Conscious, Approachable & Friendly, Inspirational & Empowering

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Storytelling & Connection
• •Ethical Sourcing & Sustainability
• •Customer Satisfaction
• •Passion & Dedication
• •Versatility & Timelessness

Best Practices

• •Develop a Brand Voice Guide: Document key elements of the brand tone (e.g., words to use/avoid, sentence structure, level of formality) and share it with everyone who creates content. This ensures consistency across all platforms.
• •Focus on Storytelling: Weave narratives into product descriptions, social media posts, and even customer service interactions. Highlight the inspiration behind designs, the craftsmanship, or how the jewelry can be part of the customer's personal story.
• •Emphasize Core Values Consistently: Regularly and naturally integrate keywords and phrases related to 'handmade,' 'ethical,' 'unique,' 'quality,' and 'bohemian/minimalist style' into all copy. For Benitta Moko, these are central to their identity.
• •Use Evocative and Sensory Language: Instead of just describing features, use words that appeal to emotions and senses. Words like 'whispers,' 'lustrous,' 'soulful,' 'dream,' 'wanderlust' align well with the established tone.
• •Maintain an Authentic and Approachable Persona: Whether it's responding to comments, writing blog posts, or crafting product descriptions, maintain a friendly, genuine, and passionate voice that reflects the artisan spirit of the brand. Personal touches, like sharing a bit about the makers or the brand's journey, can enhance this.

Social Perception

Positive Reputation, High-Quality at Good Value, Trusted Brand, Stylish and On-Trend, Gift-Worthy, Reliable Service

Copy Examples

• •Instagram Post (Image: Woman wearing a delicate, nature-inspired necklace): Whispers of the wild, captured in silver. ✨ Our 'Forest Dream' necklace is more than an accessory; it's a reminder of the stories etched in nature and the adventures that await. Handcrafted with ethically sourced sterling silver, because beauty should be kind. Where will your story take you today? #BenittaMoko #HandmadeJewelry #EthicalFashion #BohemianSoul #NatureInspired
• •Product Description (For a pair of minimalist gold hoop earrings): Elevate your everyday with a touch of timeless elegance. These minimalist hoops are lovingly handcrafted from lustrous, gold-filled material, designed for effortless style and lasting comfort. Perfect for those who believe that true beauty lies in simplicity. Wear them solo for a whisper of sophistication or stack them to tell your unique ear story. #BenittaMokoJewelry #MinimalistStyle #HandcraftedGold #EverydayLuxury #UniqueEarrings
• •Email Newsletter Snippet (Subject: A Story in Every Stone): Dear [Customer Name], At Benitta Moko, we believe jewelry is a journey. Each handcrafted piece, from the ethically sourced stones to the final polish, carries a whisper of inspiration – a touch of wanderlust, a dream of the ocean, the spirit of a bohemian adventure. Discover our latest collection and find the piece that speaks to your soul. [Link to New Collection] #JewelryWithAStory #ArtisanMade #EthicallySourcedGems
• •"About Us" Page Excerpt: Born from a love of distant lands and the unique tales woven into handcrafted treasures, Benitta Moko is a celebration of individuality. We partner with skilled artisans, choosing ethically sourced materials to bring you jewelry that’s not just beautiful, but meaningful. Each piece is a small work of art, designed to be an extension of your spirit and a companion on your journey. Wear your story. #OurStory #EthicalJewelry #HandmadeWithPassion
• •Facebook Ad (Carousel ad showing different ways to style ear cuffs): Dare to be unique. ✨ Discover the artistry of Benitta Moko ear cuffs – no piercing needed, just pure, handcrafted style. From delicate whispers of silver to bold bohemian statements, find the perfect way to express your individuality. Ethically made, designed to empower. Shop now and get 15% off your first order! #BenittaMokoStyle #EarCuffs #HandmadeAccessories #BohoChic #ExpressYourself