Brand Tone

Professional, expert, and passionate, with an informative and confident approach emphasizing quality and performance. On platforms like TikTok, the tone becomes more personal and approachable, sharing expertise and tips.

Brand Values

• •Quality and Professionalism
• •Inclusivity and Versatility
• •Sustainability and Ethics
• •Expertise and Education
• •Passion and Authenticity

Best Practices

• •Lead with Expertise: Always frame the copy from a place of professional knowledge. Use terms like "developed by experts," "professional-grade," and "artist-approved" to reinforce authority.
• •Emphasize Quality and Origin: Consistently mention "Made in Germany" and the high-quality, carefully selected ingredients. This builds trust and justifies the premium positioning.
• •Champion Inclusivity: Use language that speaks to a diverse audience. Highlight the extensive shade range and suitability for all skin types, ages, and genders.
• •Be Passionate and Authentic: Infuse copy with the passion that drives the brand. Share the founder's story and the "why" behind the products. This creates an emotional connection beyond the product itself.
• •Educate and Empower: Provide practical tips and tutorials. The copy should not just sell a product but also teach the customer how to use it like a professional, empowering them to achieve their desired look.

Social Perception

Beni Durrer Beauty is perceived as a high-end, trustworthy, and expert brand. It is respected by professionals for its product performance and extensive range. Customers value the quality and pigmentation, seeing it as a reliable choice for long-lasting results. The direct involvement of Beni Durrer fosters authenticity and trust, positioning the brand as a serious, no-nonsense choice for makeup enthusiasts.

Copy Examples

• •Engineered for the camera, designed for your life. Our new HDTV Foundation, developed by makeup artist Beni Durrer, delivers a flawless, second-skin finish that's undetectable to the eye and the lens. Experience professional-grade perfection. Made in Germany.
• •Color is our language. With over 168 powder pigments, the only limit is your imagination. Each shade is intensely pigmented, blends seamlessly, and is cruelty-free. What will you create today? #BeniDurrerBeauty #ProfessionalMakeup
• •People ask why I created my own line. I wanted to bring the quality and versatility of a professional's kit to everyone. These are the products I use myself, every single day. They are made with passion, and they perform. #MakeupArtist #MadeInGermany #BeautyTips
• •Beauty that aligns with your values. Our products are proudly made in Germany, cruelty-free, and available in refillable palettes to reduce waste. High-performance makeup that you can feel good about. #SustainableBeauty #CrueltyFree
• •Unlock your inner artist. For a limited time, enjoy 20% off our entire range of professional makeup. From our iconic foundations to our vibrant pigments, discover the Beni Durrer difference. Quality you can feel, results you will love.