Brand Tone

authentic, community-focused, and knowledgeable

Brand Values

• •Authenticity
• •Community
• •Quality & Expertise
• •Passion
• •Inclusivity

Best Practices

• •Use authentic skateboarding terminology and slang where appropriate, but avoid overdoing it to the point of being alienating or forced. Keep it natural.
• •Regularly highlight local skaters, events, and scene news. Frame product promotion around how it benefits the skater and their experience.
• •Let the genuine enthusiasm for skateboarding shine through in your descriptions and announcements. Share personal anecdotes or staff picks when relevant.
• •Position the brand as a trusted source of information. Offer tips, advice, or insights into products and skateboarding in general.
• •Avoid overly corporate or salesy language. Maintain a down-to-earth, approachable style that resonates with the core skateboarding audience. Authenticity is key.

Social Perception

Customers and followers view it as a legitimate and core skate shop, not just a retail outlet. It's seen as a hub for skateboarders in Amsterdam, known for its selection of quality products and connection to the local scene.

Copy Examples

• •Fresh drop from [Brand Name] just landed! 🔥 Decks, wheels, the whole nine. Swing by the shop or hit the site – link in bio. Get it before it's gone. #BenGSKateshop #AmsterdamSkateboarding #[BrandName] #NewGear
• •Yo Amsterdam! Get ready for [Event Name] this Saturday at [Location]. We're stoked to be supporting this one. Come hang, skate, and support the local scene. See you there! #BenGSupports #SkateAmsterdam #Community
• •This [Deck Model] from [Brand Name] is built to shred. Solid pop, durable construction, and a graphic that's straight fire. Whether you're hitting ledges or cruising the park, this board has your back. Our crew rates it. #SkateEverything #QualitySkateGoods
• •What's up, skaters? Just a heads up on some fresh arrivals and a reminder about our upcoming [Workshop/Demo]. We're all about keeping the scene alive and kicking. Check out the latest on the site and come get involved! - The Ben-G Crew
• •Amsterdam's finest skate gear. From classic setups to the latest drops, Ben-G has you covered. Your go-to for authentic skateboarding. #BenGSkateShop #SkateLife #Amsterdam #SkateboardHardware