Brand Tone

Confident & Authoritative, Problem/Solution Oriented, Direct & No-Nonsense, Reassuring, Relatable (especially to Southern US)

Brand Values

• •Effectiveness
• •Customer Satisfaction
• •Quality & Premium Formulation
• •Heritage & Experience
• •Affordability (in the long run)
• •Family-Oriented

Best Practices

• •Emphasize Unwavering Effectiveness: Always lead with the power and reliability of the products. Use strong verbs and confident language. Back claims with the "Bengal GUARANTEE."
• •Maintain a Problem/Solution Framework: Clearly identify common pest frustrations and position Bengal as the definitive, no-nonsense solution.
• •Be Direct and Clear: Avoid jargon or overly technical language. Communicate benefits in a straightforward manner that resonates with homeowners seeking immediate and lasting results.
• •Reinforce Trust and Heritage: Casually weave in the "40 Years Tough" experience and customer trust where appropriate to build credibility. Highlight testimonials and positive reviews.
• •Justify Premium Value: When addressing price (if necessary), focus on the long-term savings, superior formulation, and avoidance of costly exterminator fees, rather than just the upfront cost. Frame it as an investment in a pest-free home.

Social Perception

Highly Effective, Worth the Price, Reliable & Trusted, Go-To Solution, Low Odor/No Mess

Copy Examples

• •Headline: Stop Sharing Your Home. Start Living In It. Body: Tired of unwanted guests scuttling in the shadows? Bengal Products delivers professional-strength pest control, so you can reclaim your space. Our proven formulas don't just deter pests—they eliminate them. Get the peace of mind that comes with a truly pest-free home. Bengal: 40 Years Tough on Bugs.
• •Headline: The Only Warning Pests Get is Bengal. Body: When bugs invade, you need a solution that’s decisive. Bengal Roach Spray penetrates deep into cracks and crevices where roaches hide, wiping out the source. No more half-measures. Just powerful, lasting results. Guaranteed.
• •Headline: Don't Just Spray. Conquer. With Bengal. Body: Ordinary bug sprays offer temporary fixes. Bengal offers total pest elimination. Our premium insecticides are formulated for maximum impact, giving you exterminator-level results without the bill. Take control with Bengal.
• •Headline: Your Home. Your Sanctuary. Defended by Bengal. Body: For decades, families have trusted Bengal to protect their homes from invading pests. Our low-odor, effective formulas mean you can handle pest problems without the harsh smells. Experience the Bengal difference – powerful protection, lasting peace.
• •Headline: Bengal: The Cost of Bugs is Higher Than Our Can. Body: Why pay for repeated, ineffective treatments or expensive exterminators? Invest in Bengal once and see the difference. Our potent formulas are designed for long-lasting control, saving you money and frustration. Effective, affordable pest control is possible.