Brand Tone

Confident, Empowering, Approachable, Enthusiastic, Informative, Trustworthy, Modern, and Minimalist.

Brand Values

• •Health & Wellness
• •Convenience
• •Innovation
• •Quality & Purity
• •Simplicity

Best Practices

• •Always frame the copy around the problem Beness solves (time, sugar, inconvenience, cost). Start with the user's pain point and immediately present Beness as the ideal solution.
• •Employ strong verbs and a confident tone. Phrases like "Unleash," "Transform," "Reinvent," and "Fuel" align with the brand's empowering and enthusiastic voice. Avoid passive or hesitant language.
• •Every piece of copy should reinforce at least one core value. If discussing ingredients, emphasize Purity. If discussing preparation, highlight Convenience and Simplicity. If discussing benefits, focus on Health.
• •Use clear, concise language. The product is simple, and the copy should reflect that. Avoid overly technical jargon. The core message—"100% fruit, 0 sugar, ready in a minute"—is powerful and should be repeated often.
• •Use questions and a direct "you" voice to make the brand feel interactive and personal. Ask for opinions ("How do you top yours?"), invite users to share their experiences, and feature user-generated content to build a community around the brand's lifestyle.

Social Perception

The perception is that of a premium, innovative solution to a common dietary challenge. The brand is generally viewed as trustworthy and modern.

Copy Examples

• •The Perfect Açaí Bowl Is Now Effortless. Say goodbye to blenders, long prep times, and hidden sugars. Say hello to 100% fruit açaí, ready in 60 seconds.
• •Your 3 p.m. slump? It just met its match. ✨ Fuel your hustle the smart way with pure, delicious açaí that’s ready when you are. No blender, no cleanup, no sugar crash. How do you top your Beness bowl? #Beness #AcaiReinvented #HealthyHustle
• •Finally. A Healthy Meal That Keeps Up With Your Day. Tired of choosing between what's healthy and what's fast? Beness delivers the best of both. Get the antioxidant power of açaí in a delicious, creamy bowl with zero added sugar. Just add water and transform your breakfast, lunch, or snack routine. Click to discover the magic.
• •They said a perfect açaí bowl in 60s was impossible. We did it anyway. 😉 #Beness #AcaiHack #HealthySnack #60SecondGlowUp
• •That $15 açaí bowl you love? Make it for $5. And ours has zero added sugar. See how.