Brand Tone

Practical & Solution-Oriented, Helpful & Informative, Approachable & Relatable, Innovative

Brand Values

• •Problem Solving & Innovation
• •Quality & Durability
• •Accuracy & Precision
• •Efficiency & Time-Saving
• •DIY Empowerment
• •Customer Feedback Driven
• •Attention to Detail

Best Practices

• •Focus on the Solution: Always highlight how the product solves a specific problem for the DIYer. Keep the language practical and benefit-driven.
• •Embrace the DIY Spirit: Use language that resonates with hobbyists and home improvement enthusiasts. Share relatable challenges and celebrate the satisfaction of a job well done.
• •Be Clear and Concise: Avoid overly technical jargon. Explain the benefits and use of the tools in simple, easy-to-understand terms, much like the instructions included on their product boxes.
• •Maintain an Encouraging and Supportive Tone: Position the brand as a helpful partner in the customer's DIY journey. Offer tips and guidance readily.
• •Incorporate the Founders' Story (Subtly): Weave in the passion for making and problem-solving that led to the company's creation to build authenticity and connection.

Social Perception

Positive customer feedback, niche & specific, helpful for DIYers & novices, good value, limited broader awareness

Copy Examples

• •Headline: Stop Guessing. Start Bending. Perfect Bullnose Corners, Every Time. Body: Tired of frustrating bullnose cuts? Our 3/4'' Bullnose Corner Gauge delivers precision and speed, turning tricky trim work into a satisfying finish. Get the right tool, get it done right. Call to Action: Shop Bend Tool Co. Now
• •Headline: From DIY Dream to Flawless Finish. We Make the 'How-To' Easy. Body: At Bend Tool Co., we believe everyone deserves professional results. Founded by DIYers, for DIYers, our tools are designed to simplify complex tasks and help you bring your vision to life. Call to Action: Explore Our Tools & Guides
• •Headline: The Secret to Saving Time & Trim? It's in the Bend. Body: Don't let bullnose corners slow you down. Our innovative gauge ensures accuracy, minimizes waste, and gets you to the finish line faster. Built durable, built smart. Call to Action: Upgrade Your Toolkit
• •Headline: Obsessed with the Details? So Are We. Body: Those perfect finishing touches? They're what separate good from great. Bend Tool Co. provides the specialized tools you need for precision in every cut and corner. Call to Action: Discover the Bend Tool Difference
• •Headline: Your Project Partner for Perfect Angles. Body: Whether you're a seasoned DIYer or just starting out, Bend Tool Co. is here to help you conquer those challenging angles with intuitive, effective, and practical tools. Call to Action: Find Your Solution