Brand Tone

Helpful, Knowledgeable, Customer-Focused, Supportive, Trustworthy, Honest, Professional, Approachable, Reliable, Efficient

Brand Values

• •Expertise & Quality
• •Customer Satisfaction
• •Integrity & Transparency
• •Reliability & Support
• •Community Focus
• •Making Pool Care Easy

Best Practices

• •Showcase your deep understanding of pool care.
• •Avoid jargon where possible, and if technical terms are necessary, explain them simply.
• •Highlight benefits from their perspective (e.g., "enjoyable and stress-free swimming," "saves you time, money, and hassle").
• •Reinforce the "local pool partners" and "small town feel" aspects of the brand.
• •Keep CTAs concise and action-oriented.

Social Perception

A knowledgeable and helpful resource for pool supplies and services. High-quality service and staff expertise. Trustworthy with fair pricing. Small town feel with personalized service, and reliable.

Copy Examples

• •Dive into the Benchmark Difference!
• •Benchmark Pool Supply offers truly tested products and the straightforward guidance you need for easy pool maintenance.
• •Get Your Free Water Test! Since 2010, Benchmark Pool Supply has been dedicated to Fresno pool owners. Experience our small-town feel with big expertise.
• •At Benchmark Pool Supply, integrity is at the core of everything we do. No upselling, just expert solutions.
• •Benchmark Pool Supply offers everything you need – from essential chemicals to expert repair – all under one roof. Read Our Latest Pool Care Tips!