Brand Tone

Youthful and Energetic, Trendy and Fashion-conscious, Urban and Streetwise, Approachable and Inclusive, Confident and Expressive

Brand Values

• •Adaptability and Innovation
• •Relevance and Excitement
• •Quality and Affordability (stated goal)
• •Authenticity
• •Community and Collaboration
• •Sustainability (emerging value)
• •Functionality and Comfort

Best Practices

• •Know Your Audience: Understand the language, slang (if appropriate), and cultural references that resonate with your target demographic (typically young, urban, and active individuals).
• •Use Active Voice and Energetic Language: Employ strong verbs and a dynamic tone to reflect the brand's energetic roots and focus on an active lifestyle.
• •Keep it Authentic and Relatable: Avoid overly corporate or stiff language. Speak in a way that feels genuine and connected to street culture and everyday life.
• •Highlight Functionality with Style: Emphasize how Bench clothing is not just fashionable but also practical for a 24-hour lifestyle, blending comfort with urban aesthetics.
• •Incorporate a Sense of Community and Inclusivity: Use language that fosters a connection with the "makers of tomorrow" and reflects the diverse, modern era, as mentioned in their "Our Legacy" statement.

Social Perception

Trendy and Stylish, Iconic and Recognizable, Value for Money (for some), Concerns about Quality (for others), Youth-Oriented, Global Brand with Local Relevance

Copy Examples

• •Headline: Own the City. All Day. Every Day. Body: From sunrise hustle to midnight vibes, Bench is with you. Our latest collection is built for your 24/7. #BenchLife #UrbanActive
• •Headline: Your Hood. Your Style. Body: Inspired by the streets, designed for you. Rock your look with the new Bench hoodie – comfort that speaks volumes. #LoveMyHood #BenchStreetwear
• •Headline: Not Just Clothes. It's an Attitude. Body: Bench brings the energy. Gear up in threads that match your vibe. Ready to make a statement? #BenchAttitude #StreetStyle
• •Headline: Move Freely. Look Good. Body: Our new athleisure line is engineered for action and designed for style. Seamlessly transition from workout to hangout. #BenchPerformance #AthleisureLife
• •Headline: Fresh Drops. Iconic Roots. Body: The original just got an upgrade. Discover the latest from Bench – where heritage meets the now. #BenchOriginals #NewCollection