Brand Tone

Heritage-focused & Authentic, Elegant & Sophisticated, Natural & Caring, Charming & Nostalgic, Approachable & Warm

Brand Values

• •Tradition & Heritage
• •Naturality
• •Quality & Efficacy
• •Authenticity
• •Sustainability & Ethical Practices
• •Portuguese Identity
• •Transparency
• •Cruelty-Free
• •Community & Connection

Best Practices

• •Embrace Storytelling with Heritage: Consistently weave in the brand's rich history (founded in 1925, apothecary origins, Queen Amélie) to reinforce authenticity and tradition. Use phrases that evoke a sense of timelessness and legacy.
• •Highlight Portuguese Provenance: Emphasize the use of natural Portuguese ingredients (lemon, rose, aloe vera, almond oil) and the 'Made in Portugal' aspect. This connects to the brand's roots and unique selling proposition.
• •Use Elegant and Evocative Language: Employ descriptive adjectives that convey sophistication, charm, and the sensory experience of the products (e.g., 'miraculous ointments,' 'delicious beauty recipes,' 'irresistible aromas,' 'exquisite and enveloping green notes').
• •Maintain a Warm and Approachable Persona: While elegant, the tone should still feel inviting and caring. Refer to customers with warmth ('Lisbon Belles,' 'Botanical Beauty Lovers') and highlight the nurturing aspects of the products.
• •Visually and Verbally Align with Art Deco Aesthetics: Ensure the copy complements the iconic Art Deco packaging. Words like 'adorable,' 'charming,' and 'iconic' can mirror the visual identity. The tone should feel classic yet fresh, reflecting the brand's ability to reinvent itself while staying true to its core.

Social Perception

Beloved & Trusted, Iconic & Historic, High Quality & Effective, Aesthetically Pleasing, Quintessentially Portuguese, Modern yet Traditional, Ethical & Conscious

Copy Examples

• •Instagram Post (Image: Beautiful flat lay of Rosto Miracle Face Cream with roses): A timeless secret, whispered through generations. ✨ Our Rosto Miracle Face Cream, with its original 1925 recipe and the delicate touch of organic rose extract, offers an instant glow that Lisbon Belles have cherished for nearly a century. Discover the enduring magic of Benamôr. #Benamor1925 #MiracleFaceCream #PortugueseBeauty #TimelessSkincare #HeritageBeauty
• •Facebook Ad (Carousel showing various hand creams): Hands that tell a story deserve the gentlest care. Benamôr’s luxurious hand creams, rich with Portugal's finest natural ingredients like sweet almond oil and shea butter, have been nourishing and protecting since 1925. Which delightful scent will you choose today? Explore our collection. #BenamorSince1925 #NaturalHandCare #PortugueseIngredients #ArtDecoBeauty #LuxurySkincare
• •Product Description (for a new body butter with a traditional Portuguese ingredient): Indulge your skin in a journey through Portugal's sun-kissed groves with our new [Ingredient Name] Body Butter. Drawing from Benamôr's 1925 apothecary wisdom, this sumptuous butter blends [Key Ingredient] with nourishing botanicals to leave your skin exquisitely soft and fragrant. A modern homage to a timeless tradition of natural beauty. #BenamorPortugal #NaturalBodyCare #PortugueseTradition #NewHeritage #SkinCaress
• •Email Newsletter Snippet (Subject: A Gift from 1925, For You): Step back in time with Benamôr, where beauty is a cherished ritual. Since 1925, our Lisbon apothecary has crafted exquisite recipes from the heart of Portugal. This week, rediscover the charm of our iconic Alantoíne hand cream, a testament to nearly 100 years of skincare devotion. Experience the legacy. #BenamorLisbon #SkincareHeritage #NaturalRecipes #BeautyRitual #Since1925
• •Website Banner (Image: Vintage-style illustration of Lisbon with product overlay): Benamôr 1925: Crafting Portuguese Beauty Stories Since Day One. From Queen Amélie’s trusted ointments to your modern skincare ritual, experience the authentic charm and natural efficacy of Lisbon's legendary apothecary. Pure ingredients, timeless allure. [Shop Now] #Benamor #PortugueseHeritage #AuthenticBeauty #NaturalSkincare