Brand Tone

Nurturing & Supportive, Informative & Educational, Positive & Uplifting, Approachable & Friendly, Conscious & Ethical

Brand Values

• •Self-Care & Well-being
• •Quality
• •Sustainability & Conscious Beauty
• •Innovation
• •Customer Respect & Satisfaction
• •Lightness (Leveza)

Best Practices

• •Emphasize "Autocuidado" (Self-Care) and "Leveza" (Lightness): Always weave these core concepts into your messaging. Frame product benefits not just in terms of results, but also the positive feeling and experience of using them.
• •Use Warm, Encouraging, and Gentle Language: Opt for words that are supportive, positive, and kind. Avoid overly technical jargon unless explained in an accessible way. Think of speaking to a friend about their well-being.
• •Highlight Ethical Values: Subtly and genuinely remind your audience of your commitment to cruelty-free, vegan, and sustainable practices where relevant. This reinforces trust and appeals to conscious consumers.
• •Be Informative but Approachable: Educate your audience about ingredients, benefits, and routines, but do so in a way that is easy to understand and not intimidating. Encourage questions and interaction.
• •Maintain Visual and Verbal Consistency: Ensure that the language used in your copy aligns with the clean, natural, and calming aesthetic of your website and social media imagery. This creates a holistic and recognizable brand experience.

Social Perception

Highly Positive, Trustworthy, Associated with Self-Care Rituals, Good Value

Copy Examples

• •✨ Introducing your new moment of lightness! ✨ Our [Product Name] is more than skincare, it's a loving gesture for yourself. Crafted with [Key Benefit/Ingredient] to nourish your skin and soothe your soul. Discover the glow of well-being. #Maynner #Autocuidado #BelezaConsciente #SeuMomento
• •Feeling overwhelmed? It's time for a gentle pause. At Maynner, we believe self-care is the foundation of well-being. Explore our collection of conscious beauty products, designed to bring lightness and radiance to your daily routine. Quality, sustainability, and a touch of love in every bottle. Visit Maynner.com.br today and embrace your well-being. 💖 #MaynnerAutocuidado #BemEstar #Leveza
• •Maynner: Where Self-Care Meets Conscious Beauty. ✨ Discover products that nurture your skin and uplift your spirit. Embrace your journey to well-being and lightness.
• •A Gift of Lightness for Your Skin (and Soul!) from Maynner 🌿 (Body Snippet): Hello [Customer Name], we know life can be demanding. That's why we're passionate about creating moments of pure self-care that are both effective and joyful. Our [Featured Product] is designed to...
• •Your 2-minute ritual for glowing skin! ✨ Watch how our [Product Name] + a little self-love can transform your day. Easy, gentle, and oh-so-good for you! 😉 #Maynner #SkincareRoutine #AutocuidadoDiario #DicaDeBeleza #VeganBeauty