Brand Tone

Personal & Sentimental, Artisanal & Authentic, Elegant & Modern, Feminine & Radiant, Trustworthy & Quality-Focused

Brand Values

• •Craftsmanship & Artistry
• •Authenticity & Natural Materials
• •Meaningful Connections & Personal Expression
• •Timelessness & Everyday Luxury
• •Transparency

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document Be Maad's specific tone (e.g., Personal, Artisanal, Elegant, Feminine, Trustworthy), core values, personality traits (e.g., radiant, magnetic, sincere), and a 'do's and don'ts' list for language. This guide should be the single source of truth for anyone creating content.
• •Focus on Storytelling Around Connections and Craftsmanship: Consistently weave narratives about the sentimental value of permanent jewelry (eternalizing bonds) and the artisanal journey of each piece (Jaipur craftsmanship, Parisian design inspiration).
• •Use Evocative and Sensory Language: Employ words that reflect elegance, radiance, and the tactile nature of jewelry (e.g., luminous, delicate, hand-finished, gleaming, radiant). Highlight the natural beauty of the gemstones.
• •Maintain Consistency Across All Channels: Ensure that the website, any (future) social media posts, email marketing, and customer service interactions all reflect the same established brand tone and values. If a luxury marketing agency like Buzzcreatix was involved, ensure their output aligns with this core identity.
• •Address Customer Feedback with Empathy and Professionalism: If addressing issues like those seen on TikTok, ensure the tone remains aligned with the brand's values of quality and customer care, even when dealing with negative feedback. This builds trust and reinforces the desired perception.

Social Perception

A brand that delivers excellent service and high-quality work; high-quality, artisanal, and stylish. Some user-generated content indicates concerns about product durability and items arriving damaged, which contrasts with the brand's stated quality. The lack of a strong, easily identifiable official social media presence might lead to brand dilution or confusion.

Copy Examples

• •Be Maad: Your Story, Forged in Gold. Each Be Maad piece is more than jewelry; it's a whisper of connection, handcrafted by artisans in Jaipur and kissed with Parisian elegance. Wear your bond, every day. Discover Your Signature Piece.
• •The Art of Enduring Love. Welded by Be Maad. Experience the unique beauty of permanent jewelry. Custom-fit chains in 18K gold, seamlessly becoming a part of you and a timeless symbol of what you cherish most. Book Your Welding Experience.
• •Inspired by Nature, Crafted by Hand, Worn by You. At Be Maad, natural gemstones meet the ancient skill of our Indian artisans. Each creation is a radiant talisman, designed in Paris to reflect your unique light. Explore the Collections.
• •Effortless Elegance, Lasting Connections. From delicate everyday chains to bold statement pieces, Be Maad jewelry is made to journey with you. Authentic, handcrafted luxury that feels like you. Shop New Arrivals.
• •Be Maad. Beyond Jewelry. It's a Promise. Celebrate your most precious moments and connections with jewelry that’s built to last. Gilded with fine 18K gold and crafted with passion, our pieces are designed to be cherished. Find Your Forever Piece.