Brand Tone

Bold & Unapologetic, Playful & Humorous, Subversive & Unconventional, Straightforward & Honest, Confident & Edgy

Brand Values

• •Rebellion & Individuality
• •Sustainability & Ethics
• •Creativity & Innovation
• •Quality & Craftsmanship
• •Inclusivity
• •Independence
• •Audacity & Boldness

Best Practices

• •Embrace the "Rebel" Persona: Consistently use language that is bold, daring, slightly irreverent, and confident. Avoid overly safe or generic phrasing.
• •Inject Playfulness and Wit: Incorporate humor where appropriate. The brand doesn't take itself *too* seriously, allowing for a lighthearted connection with the audience.
• •Highlight Uniqueness and Subversion: Emphasize what makes Bel Rebel different – the unconventional scent combinations, the challenge to industry norms, and the celebration of individuality.
• •Be Transparent and Authentic: When discussing sustainability or ingredients, maintain a straightforward and honest tone, acknowledging ongoing efforts rather than claiming perfection.
• •Maintain Visual and Verbal Cohesion: Ensure that the edgy, artistic, and sometimes playful visual identity on social media and the website is mirrored in the language used in all communications.

Social Perception

Niche & Unique, Playful & Fun, Sustainability-Conscious, Artistic & Edgy, Polarizing (in a good way for a "rebel" brand), Empowering

Copy Examples

• •Headline: Don't just exist. Rebel. Body: Tired of the same old scents? So were we. Bel Rebel crafts audacious fragrances for those who write their own rules. Unleash your a_lt_er ego. #BeBelRebel
• •Headline: Officially Over 'Pretty.' Body: We're Bel Rebel. We make scents that tell stories, break rules, and maybe even cause a little trouble. (Good trouble, mostly.) Discover fragrances as unique as your unapologetic self.
• •Headline: Smell Good. Do Gooder. Body: Yeah, our perfumes turn heads. But so does our compostable mushroom packaging and cruelty-free promise. Dare to be different, down to your scent. Sustainability never smelled so rebellious.
• •Headline: Your Nana Might Clutch Her Pearls. (And then ask for a spritz.) Body: Bel Rebel: Unexpected notes. Unforgettable fragrances. We bottled audacity with a wink. Find the scent that screams 'you' – no apologies needed. #NotesOfARebel
• •Headline: Normal is Boring. Your Fragrance Shouldn't Be. Body: Forget fitting in. Bel Rebel is for the square pegs, the round holes, the beautifully unconventional. We craft unique, gender-free scents that celebrate exactly who you are. Find your rebellion.