Brand Tone

informative, enthusiastic, and community-focused

Brand Values

• •Affordability and Reliability: Vivant aims to provide functional and reliable cannabis products at an affordable price. This is often highlighted in product descriptions and customer reviews.
• •Customer Satisfaction & Community Focus: The company states they prioritize customer satisfaction and listen to the community when developing products.
• •Innovation & Functionality: Vivant emphasizes bringing innovative, functional products to the market, such as on-demand convection vaporizers and devices with unique features like hidden cartridges.
• •Quality Experience: They focus on providing a good vaping experience, emphasizing aspects like flavor, smooth vapor, and ease of use.

Best Practices

• •Know Your Audience: Understand their language, what excites them, and their pain points. Tailor your copy to resonate with cannabis users who value affordability, reliability, and a good experience.
• •Highlight Key Values: Consistently weave in your brand's core values (affordability, reliability, community, innovation, quality experience) into your messaging.
• •Be Informative and Helpful: Provide clear, concise information about product features and benefits. Use blog posts and social media to educate users and answer their questions.
• •Foster a Sense of Community: Use inclusive language, encourage interaction, and share user-generated content (with permission). Make customers feel like part of the "Vivant family."
• •Maintain Enthusiasm and Passion: Let your passion for your products and the vaping lifestyle shine through. Use energetic language and highlight the positive experiences your products offer.

Social Perception

Positive: Many customers perceive Vivant products as offering good value for money, being reliable, and providing a good vaping experience, particularly for those seeking affordable options. They are often seen as a brand that listens to its users. Mixed/Negative: Some older product models received criticism for build quality issues, such as the mouthpiece of the Vivant Alternate. While they aim for affordability, some reviewers have noted that the materials used might feel cheaper compared to higher-end brands. However, customer reviews on their site are generally very positive.

Copy Examples

• •Unlock pure flavor, instantly. The VLeaF GO delivers on-demand convection heating, so you're ready when you are. Taste the difference. #VivantVape #OnDemandVape
• •Join the Vivant family and discover a smarter way to vape. Our community-driven designs prioritize what you want: performance, affordability, and a great experience. What are you waiting for? #VivantCommunity #VapeLife
• •Tired of waiting? So were we. That's why we created vaporizers that heat up in seconds, not minutes. Get straight to the good stuff with Vivant. #InstantVape #Innovation
• •Your session, your rules. With adjustable temperature settings and versatile designs, Vivant vaporizers put you in control. Experience the freedom. #VivantControl #VapeYourWay
• •We're listening. Our latest product updates are packed with features you asked for. Because at Vivant, your experience is everything. Check out what's new! #CustomerFocused #VivantInnovation