Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Natural & Pure, Calming & Tranquil, Sophisticated & Modern, Trustworthy & Caring, Approachable & Friendly
Brand Values
- •Purity of Ingredients
- •Health & Well-being
- •Creating a Sanctuary
- •Aesthetic Design
- •Nature-Inspired
- •Transparency
- •Made in the USA (Fragrance Design)
Best Practices
- •Prioritize "Natural" and "Pure": Always lead with the natural aspect of the products. Use words like "pure," "natural essential oils," "chemical-free," "plant-based," and "inspired by nature" consistently.
- •Focus on "Sanctuary" and "Well-being": Frame the product benefits around creating a peaceful, comforting, and healthy home environment. Use terms like "tranquility," "oasis," "sanctuary," "joy," "comfort," and "peace of mind."
- •Maintain an Elegant & Approachable Voice: Combine sophisticated descriptions of scents and design with a warm, friendly, and trustworthy tone. Avoid overly technical jargon. Hilary Duff’s approachable persona is a good guide.
- •Highlight Safety & Transparency: Subtly weave in messages about product safety, especially concerning families and pets, and be open about what goes (and doesn’t go) into the fragrances.
- •Ensure Visual & Textual Harmony: Make sure the copy aligns with the clean, modern, and nature-inspired visuals used in branding. The language should evoke the same feelings as the imagery.
Social Perception
High-Quality Natural Fragrances, Safe Alternative, Stylish & Modern, Influencer Trust, Emerging Brand with Potential, Premium Feel
Copy Examples
- •Welcome to Your Sanctuary. Discover Below 60: Pure, natural fragrances to transform your home into an oasis of tranquility. Breathe easy, live beautifully.
- •Awaken your space with 'If Citrus Were a Feeling.' A bright, uplifting blend of sun-kissed grapefruit and delicate lily, grounded by warm sandalwood. Crafted with 100% natural essential oils, it’s pure joy in every breath, designed to beautifully complement your home and your well-being.
- •Transform your living room into a haven of calm with scents inspired by nature's purest air. Our sleek diffusers and 100% natural fragrance refills are thoughtfully designed for your home, your family, and your peace of mind. What scent is making your space feel like a sanctuary today? #Below60 #NaturalHome #ScentYourSpace #HomeSanctuary #PureFragrance
- •Bring Home the Purity of Nature ✨ Inside: Your New Favorite Scent.
- •At Below 60, we believe your home should be a sanctuary – a place where you feel refreshed, renewed, and completely at ease. That's why, with our Chief Brand Director Hilary Duff, we've passionately crafted a line of home fragrances using only the purest, 100% natural essential oils. Inspired by the pristine air of Earth's 60th parallel, our scents are designed to bring tranquility and joy into your everyday life, safely and beautifully.
AI for SEO-Optimized Listings
List smarter, rank higher, sell more—with AI
Dondo's AI lets you generate SEO-friendly listings with high-converting copy and social-ready posts—so you can scale faster, appear high in search results, and sell more.
Start your free trial
Cancel anytime. Only pay if you love it.