Brand Tone

Aspirational, Elegant, and Social

Brand Values

• •Authenticity and Terroir
• •Modern Elegance
• •The Shared Moment
• •Accessibility and Quality
• •Cosmopolitanism

Best Practices

• •Develop a "Moment" Lexicon
• •Maintain Visual and Textual Harmony
• •Tell the Story of Provence
• •Engage with an On-Brand Voice
• •Focus on Experience-Driven Content

Social Perception

Òbélo Provence is perceived as a high-quality, reliable, and aesthetically pleasing rosé. It is frequently associated with summer, sunshine, and idyllic social settings, making it a 'perfect summer' wine. Its elegant design and pale salmon color make it 'Instagrammable'. It is seen as a reliable, crowd-pleasing choice for social gatherings, aperitifs, and light meals.

Copy Examples

• •Some moments are made to be shared. Here's to the conversations that flow, the laughter that lingers, and the memories we create together. Òbélo, made for this moment. #ObeioProvence #MadeForTheMoment #RoseAllDay
• •From the sun-soaked vineyards of Coteaux d’Aix en Provence, Òbélo is an authentic expression of its terroir. A delicate blend of Grenache, Syrah, and Cinsault grapes gives this rosé its pale pink hue and a refined bouquet of floral and citrus notes. Crisp, refreshing, and elegant—it's the genuine taste of Provence in every bottle.
• •Headline: Don't just seize the day. Savor the Moment. Sub-line: Òbélo Provence. The art of living, bottled. Call to Action: Discover the Experience
• •Headline: Your Go-To for Any Occasion Body: Whether it's a spontaneous picnic, a celebratory dinner, or a quiet sunset on your own, Òbélo is made for the occasion. Its refreshing, easy-to-drink profile pairs perfectly with everything from grilled seafood to simply good company. How will you enjoy your next Òbélo moment?
• •Video: A short, slow-motion clip showing the Òbélo bottle being un-corked, with condensation beading on the elegant glass. Text Overlay: The art of the moment starts here. #Elegant #Contemporary #ObeioRose