Brand Tone

Educational, Scientific, and Trustworthy.

Brand Values

• •Efficacy & Results-Driven
• •Ingredient Transparency
• •Quality & Safety
• •Accessibility & Affordability
• •Customer-Centricity

Best Practices

• •Lead with the Science: Always start by highlighting the key active ingredients and their percentages (e.g., "2% Salicylic Acid"). This is your key differentiator and builds immediate trust.
• •Translate Science into Benefits: Immediately follow the scientific ingredient with its direct benefit. For example, "2% Salicylic Acid to unclog pores and fight acne" or "SPF 50+++ for broad-spectrum protection against UVA & UVB rays."
• •Use "Problem/Solution" Language: Address common skin concerns directly in your copy. Use phrases like "Tired of oily skin?", "Struggling with dark spots?", or "Need deep hydration?" and position your product as the clear solution.
• •Incorporate Trust Signals: Consistently use words like "clinically tested," "sulfate-free," "non-greasy," and "verified reviews" to reinforce the brand's commitment to quality and safety.
• •Maintain an Accessible Tone: While the foundation is scientific, the language should remain clear, simple, and encouraging. Avoid overly clinical or intimidating jargon to ensure the brand feels approachable and user-friendly.

Social Perception

The public and customer perception of beLogical is highly positive. It is viewed as: A Reliable & Effective Skincare Provider; High-Value for Money; Trustworthy; Ideal for Specific Skin Types.

Copy Examples

• •Headline: Your secret to radiant, hydrated skin is here. ✨ Body: Introducing the beLogical 1% Niacinamide + 2% Hyaluronic Acid Face Serum. We formulated this powerhouse to brighten skin tone, deeply hydrate, and reduce the appearance of fine lines, all in a lightweight, non-greasy formula. Ready for your glow-up? Tap to shop. #beLogical #Niacinamide #HyaluronicAcid #IndianSkincare #GlassSkin
• •Headline: Sun Protection, Perfected. Body: Meet your new daily essential. Our SPF 50+++ Matte Sunscreen provides broad-spectrum protection with a non-greasy, zero white cast finish. Perfect under makeup or on its own. Your skin, protected and shine-free.
• •Headline: Tired of breakouts? Get control with beLogical. Body: Our 2% Salicylic Acid + Green Tea Face Wash is expertly formulated to treat acne and control excess oil. It gently cleanses deep into your pores, leaving your skin feeling clean and refreshed, not stripped. See the difference for yourself.
• •Headline: It's time to stock up! 🛍️ Get 20% off all beLogical serums for 48 hours only. Your journey to healthier skin just became even more affordable. #beLogicalSale #SkincareIndia #AffordableSkincare
• •Headline: Deep Hydration, Zero Compromise. Body: Restore your skin's natural barrier with the beLogical 1% Ceramide Moisturizer. This non-comedogenic formula, enriched with Vitamin E, delivers deep hydration without clogging pores. It absorbs quickly to leave all skin types feeling soft, supple, and repaired. Clinically tested for happy, healthy skin.