Brand Tone

Eco-conscious and Responsible, Functional and Stylish, Personal and Unique, Positive and Inspirational, Direct and Informative

Brand Values

• •Sustainability and Environmentalism
• •Functionality and Quality
• •Design and Aesthetics
• •Individuality and Personalization
• •Health and Hydration

Best Practices

• •Prioritize 'Eco-Conscious' Language: Consistently weave in terms related to sustainability, reusability, plastic reduction, and environmental protection. Emphasize the positive impact of choosing Beloco.
• •Balance Functionality with Style: Always mention both the practical benefits (temperature retention, durability, BPA-free) and the aesthetic appeal (minimalistic, classic, beautiful design).
• •Embrace Personalization: Regularly highlight the customization options and the idea of individuality and uniqueness. Use words like 'your,' 'unique,' 'personalized,' and 'make it yours.'
• •Maintain an Uplifting and Positive Voice: Frame messages around positive outcomes – healthier habits, a healthier planet, beautiful hydration.
• •Be Clear, Direct, and Authentic: Communicate product features and brand values transparently. Avoid overly complex jargon and let the passion for sustainability and quality shine through genuinely.

Social Perception

The brand is perceived as a provider of high-quality, stylish, and environmentally friendly water bottles. The personalization option is likely viewed as a significant bonus, making the bottles suitable for personal use and as gifts. Their active presence on platforms like Instagram and TikTok, showcasing products and engaging with themes like Christmas gifting, suggests an effort to connect with a modern, socially-aware audience.

Copy Examples

• •Headline: Sip Sustainably. Live Vibrantly. Body: Ditch disposable. Embrace Beloco. Our beautifully designed thermo bottles keep your drinks perfect and our planet protected. Personalize yours today and make a statement that lasts. #Beloco #SustainableStyle #HydrateResponsibly
• •Headline: Your Hydration, Your Design. Body: Why blend in? With Beloco, your bottle is as unique as you are. Engrave your name, a mantra, or a special date. Crafted from premium stainless steel, it’s the last bottle you’ll ever need. #BeUnique #BelocoBottle #PersonalizedPerfection
• •Headline: Hotter. Colder. Greener. Body: Experience the Beloco difference. Superior insulation meets eco-conscious design. From your morning coffee to your afternoon chill, we’ve got you covered – without the plastic waste. Join the movement. #BelocoThermo #EcoFriendly #DesignedToLast
• •Headline: More Than a Bottle. It's a Promise. Body: A promise to hydrate healthier, live consciously, and protect our Earth. Each Beloco bottle is a step towards a cleaner future. Durable, stylish, and always reliable. What will your Beloco say about you? #OurPlanetOurBottle #BelocoValues #ConsciousLiving
• •Headline: Gift a Greener Habit. Body: Looking for a thoughtful, stylish, and sustainable gift? A personalized Beloco bottle is perfect for any occasion. Show you care for them and the planet. Explore our collections. #BelocoGifts #SustainableGifting #EcoChic