Brand Tone

Adventurous & Outdoorsy, Authentic & Passionate, Practical & Functional, Quality-Conscious & Craft-Oriented, Slightly Edgy/Confident, Friendly & Relatable

Brand Values

• •Quality & Durability
• •Functionality & Performance
• •Made in the USA/Local Craftsmanship
• •Authenticity
• •Adventure & Exploration
• •Customer Satisfaction
• •Ethical Production (implied)

Best Practices

• •Embrace the Adventure: Always frame product benefits within the context of outdoor activities, travel, and exploration. Use active, evocative language that inspires a sense of adventure.
• •Highlight "Handmade in Portland": Consistently mention the local, handcrafted aspect. This reinforces quality, authenticity, and supports the "Made in USA" value.
• •Be Confidently Practical: Speak directly about the functional benefits (waterproof, durable, washable) with a confident, straightforward, and sometimes slightly edgy tone. Avoid overly technical jargon but be clear about performance.
• •Show, Don't Just Tell (with a Relatable Voice): Utilize user-generated content, customer stories, and lifestyle imagery. When writing, imagine you're sharing a great gear find with a friend who loves the outdoors.
• •Maintain Quality in Communication: Just as the blankets are high-quality, ensure all copy is well-written, grammatically correct, and free of typos. This reflects the overall commitment to excellence.

Social Perception

High-Quality & Reliable, Versatile & Practical, American Made Pride, Trusted for Outdoors, Good Investment

Copy Examples

• •Headline: Wet Ground? Cold Wind? Adventure On. Our Portland-made blankets are built to handle it all. Body: Stop letting unpredictable weather cut your adventures short. The Belmont Blanket isn't just soft and ridiculously comfortable – it's your fortress against the elements. Waterproof, windproof, and tough as nails, yet cozy enough for a nap under the stars. Hand-sewn in Portland, Oregon, because quality isn't just a word, it's our promise. #BelmontBlanket #AdventureProof #MadeInPDX
• •Headline: From Mountain Tops to Backyard Campouts: The Only Blanket You'll Ever Need. Body: Tired of flimsy blankets that can't keep up? The HELLAGOOD Adventure Blanket is engineered for life's real moments – the muddy paws, the sudden downpours, the spontaneous beach trips. Seriously waterproof, seriously warm, and seriously awesome. Invest in comfort that lasts. #AdventureBlanket #OutdoorGear #PNWmade
• •Headline: Real Craftsmanship. Real Adventure. Real Waterproof. Body: At Belmont Blanket, we don't do "water-resistant." We do waterproof. We handcraft every blanket in Portland, Oregon, using premium, durable materials designed to keep you warm, dry, and comfortable, no matter where your adventures take you. Feel the difference quality makes. #HandmadeQuality #WaterproofBlanket #BelmontAdventure
• •Headline: Your Dog Deserves an Adventure Upgrade, Too. Body: Don't leave your furry co-pilot out in the cold (or wet!). Our adventure dog gear is made with the same rugged, waterproof materials and Portland-crafted quality as our famous blankets. Because adventures are always better together. #AdventureDog #DogGear #WaterproofPet #MadeInUSA
• •Headline: Born from a 'Wet Butt,' Built for a Lifetime of Adventures. Body: It all started with a simple problem: soggy concert experiences. So we built the solution – a blanket that’s truly waterproof, incredibly plush, and proudly made in the USA. The Belmont Blanket: solving your outdoor woes, one adventure at a time. #FounderStory #ProblemSolved #HeritageQuality #OutdoorComfort