Brand Tone

Supportive, Friendly, Informative, Empathetic, Community-Focused, Enthusiastic & Positive

Brand Values

• •Quality & Safety
• •Customer Support & Service
• •Supporting Kiwi Families
• •Guidance & Empowerment
• •Joy & Practicality in Parenting

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., supportive, friendly, informative, empathetic, Kiwi-centric), "words we use/avoid," and examples of good/bad copy. Share this with anyone creating content.
• •Always Speak from the Customer's Perspective: Frame benefits and solutions around the parent's needs, challenges, and aspirations. Use "you" and "your family" frequently. Empathize with their journey.
• •Be Genuinely Helpful, Not Just Salesy: While the goal is to sell products, ensure that copy also provides genuine value, advice, or a sense of understanding. Balance promotional content with informative and engaging content.
• •Maintain a Conversational and Approachable Style: Use clear, straightforward language. Avoid overly technical jargon unless explained simply. Don't be afraid to use a warm, human tone, like talking to a knowledgeable friend.
• •Reflect New Zealand Identity Where Appropriate: Subtle nods to being "NZ owned and operated" or understanding the needs of "Kiwi families" can resonate well and reinforce a key brand value. Ensure language and cultural references are authentic.

Social Perception

Trusted Retailer, Helpful Resource, Community-Oriented, Reliable for Quality Products

Copy Examples

• •Facebook/Instagram Ad (Newborn Essentials): Bringing your little one home soon? Feeling a mix of excitement and 'where do I even start?!' We get it! Our curated Newborn Essentials collection has everything you need to welcome baby with comfort and confidence, from the softest swaddles to those must-have nappy bag heroes. Let us help you tick one more thing off your list. Shop now and focus on the cuddles! #BellyBeyondNZ #NewbornReady #KiwiParents
• •Product Description (Ergonomic Baby Carrier): Keep your little adventurer close while you conquer the day! Our [Brand Name] ergonomic baby carrier is designed for ultimate comfort for both you and bubs. Supports healthy hip development and distributes weight evenly, so you can enjoy those precious bonding moments, hands-free. Got questions about the best fit? Our friendly team is here to help you choose the perfect carrier for your family's adventures! [Link to product/contact]
• •Email Newsletter Subject Line (Sale): Spoil Your Little One (and Yourself!) – Our Mid-Season Sale Starts Now! (Body Snippet): Hey [Customer Name], Parenthood is an amazing journey, and we're here to make it a little smoother (and more fun!). Discover fantastic savings on top brands in our Mid-Season Sale – from clever nursery solutions to adorable toddler toys. Because you deserve the best, for you and your growing family. [Link to Sale]
• •Blog Post Title/Social Teaser: Sleep, Little One, Sleep! Our Top 5 Tips for a More Restful Night (You've Got This!). We know those sleepless nights can be tough. That's why our latest blog post shares practical, parent-approved tips to help your baby (and you!) catch a few more Zzz's. Read more [Link] #ParentingSupport #BabySleep #BellyBeyondBlog
• •Instagram Story (Interactive Q&A): (Image: Friendly team member or inviting graphic) Got questions about maternity must-haves or toddler tantrums? 🤔 Our resident expert, Lydia, is here to help! Send us your questions for our Q&A session this Friday! #AskBellyBeyond #ParentingJourney #NZMumsAndDads