Brand Tone

Feminine, Romantic, Personal, Intimate, Quality-focused, Appreciative of Craftsmanship, Timeless, Comfort-oriented

Brand Values

• •Quality Craftsmanship
• •Customer Experience & Personalization
• •Timeless Elegance
• •Comfort & Everyday Luxury
• •Support for Local Craftsmanship
• •Thoughtful Gifting

Best Practices

• •Embrace Romantic & Evocative Language: Consistently use words that convey elegance, softness, luxury, and intimacy (e.g., "whisper," "serene," "cherished," "dreamy," "exquisite," "gentle allure").
• •Highlight Craftsmanship & Quality Materials: Frequently mention "handmade," "mulberry silk," "delicate lace," and the attention to detail that goes into each piece.
• •Tell the Story of "Why": Connect with customers by sharing the brand's origin, the founder's passion, and the value placed on timeless design over fleeting trends.
• •Focus on the Feeling & Experience: Describe not just the product, but how it makes the wearer feel – comfortable, beautiful, cherished, relaxed. Emphasize the "pampering experience."
• •Maintain a Personal and Warm Voice: Address the customer directly and thoughtfully, reflecting the brand's commitment to personal service and creating an intimate shopping experience. Use phrases that suggest care and well-wishing, like "I hope you find something nice, and stay in love."

Social Perception

Positive customer reviews, associated with special occasions, luxurious and high-quality, support for local brand, influencer recognition, aspirational but approachable

Copy Examples

• •Indulge in the whisper of silk. Our handcrafted robes are more than loungewear; they're an embrace of everyday elegance, designed to make every moment feel like a cherished occasion. Discover your piece of timeless romance.
• •For the bride, for the dreamer, for you. Bells & Birds celebrates the art of feminine grace with exquisitely detailed lace and the softest silks. Let us add a touch of personalized magic to your most precious moments.
• •Beyond trends, beyond compare. Each Bells & Birds creation is a testament to slow luxury and dedicated craftsmanship. Wrap yourself in comfort that’s made to last, lovingly handmade in Singapore.
• •Because every day deserves a touch of poetry. From serene mornings to tranquil evenings, our luxurious loungewear invites you to find beauty in quiet moments. Experience the gentle allure of Bells & Birds.
• •The perfect gift, a whisper of love. Whether celebrating a 'yes,' a new beginning, or simply the joy of self-care, a Bells & Birds piece is a thoughtful gesture, beautifully wrapped and delivered with care. Create a lasting memory.