Brand Tone

Friendly, enthusiastic, community-oriented, approachable, encouraging, casual, and supportive. It makes the brand feel like a helpful friend within the crafting world.

Brand Values

• •Quality and Creativity
• •Community and Support
• •Accessibility and Fun
• •Empowerment

Best Practices

• •Always write as if you're talking to a creative friend. Use inclusive and encouraging language. Ask questions, celebrate customer creations, and maintain a supportive, approachable voice in all communications, from product descriptions to social media replies.
• •Your copy should reflect the "positive energy" customers love. Use exclamation points, emojis (✨,💖,🔥), and energetic words to convey excitement about new products, customer projects, and community events.
• •Regularly feature customer work (with permission), give shout-outs to other small businesses, and use language that frames the brand as a partner, not just a supplier. Phrases like "we're in this together" and "let's grow together" reinforce this value.
• •While the tone is friendly, the instructions and product benefits should be clear and straightforward. The brand's success relies on the ease of use of its products. Avoid overly technical jargon and focus on the time-saving, quality-enhancing benefits.
• •The playful, colorful, and trendy aesthetic is part of the brand's voice. Ensure that the copy complements the visuals. If you launch a "salty cowgirl" collection, the copy should reflect that sassy, fun vibe. This synergy between words and images creates a cohesive and memorable brand experience.

Social Perception

The brand is perceived as overwhelmingly positive, offering high-quality, easy-to-apply, and durable products. It is seen as reliable, caring, with fast shipping and good customer service. There's a strong sense of community, making customers feel part of a fun, supportive group. The brand, and its owner Carolina, are considered inspiring and essential suppliers for the crafting community.

Copy Examples

• •Your creations are about to get a major glow-up! ✨ Meet our new line of holographic UV DTF wraps. They're waterproof, super easy to apply, and designed to make your custom cups pop. Swipe to see the sparkle and grab yours before they’re gone! #BellisimaTransfers #CrafterCommunity #UVDTF
• •Hey, amigas! Get your snacks ready! 💖 We're going LIVE tonight at 8 PM EST with a massive restock of our best-selling DTF transfers and some spooky season surprises! It's going to be a blast, with lots of fun and great ideas. Can't wait to hang out with you all! #DTFTransfers #SmallBusinessSupport #CraftNight
• •From plain to perfection in 15 seconds! Stop weeding tiny details and start pressing! Our DTF transfers give you flawless results every time. Link in bio to shop! #DTFPrinting #TShirtBusiness #CraftHack
• •Your Vision, Our Quality. Bellisima Creations provides vibrant, easy-to-use DTF and UV transfers for your small business. Join our community of thousands of happy creators and bring your ideas to life. #PoweringCreativity
• •Ready to build your dream business? We've got your back! At Bellisima Creations, we believe in quality you can feel. That's why crafters everywhere trust our transfers for their projects. For a limited time, enjoy 15% off all custom orders. Let's create something amazing together. #BellisimaCreations #DIYQueen #EmpoweringCrafters