Brand Tone

Professional, Expert, Caring, Personal, Results-Oriented, and Confident.

Brand Values

• •Efficacy and Innovation
• •Individualization
• •Expertise and Trust
• •Well-being and Relaxation
• •Quality

Best Practices

• •Lead with Expertise, Follow with Care: Always ground your claims in science, technology, or professional knowledge first, then soften the message with a caring, personal touch. (e.g., 'Our scientifically advanced treatment... to give you the relaxing experience you deserve.')
• •Emphasize 'You' and 'Your': Center the client in all communications. Use words like 'your skin,' 'your needs,' and 'your results' to reinforce the value of individualization.
• •Use the 'Visible Results' Promise: Consistently include phrases that manage expectations and build confidence, such as 'visible results,' 'noticeable difference,' and 'immediate effect.' This directly ties back to a core brand value and key driver of social perception.
• •Balance Science with Simplicity: While the treatments are scientific, the explanation should be clear and benefit-oriented. Instead of only listing the technology (e.g., '4-fach Technologie'), explain the result ('intensive Feuchtigkeit, glatte Haut und natürlichen Glow').
• •Maintain the Owner's Voice: Regularly channel the personal philosophy of the owner, Elena Leu. Using phrases like 'Mit Herz und Haut' or signing off with a personal touch reinforces the brand’s authenticity and distinguishes it from larger, impersonal chains.

Social Perception

Highly Competent and Professional, Customer-Centric, a Premium, Trustworthy Establishment, and Effective and Results-Driven.

Copy Examples

• •Reveal Your Radiance. Scientifically. Tired of dull skin and visible pores? Our BABOR Microdermabrasion is more than a facial; it's a precise, technology-driven renewal for your skin. We gently polish away old cells to unveil a smoother, brighter, and more refined complexion. Trust our certified experts to customize the intensity for your unique needs. Your journey to flawless skin starts with a little science. #BABORInstitut #ExpertSkincare #Microdermabrasion #GermeringBeauty #VisibleResults
• •Your Skin Has a Story. We Know How to Read It. At BABOR Institut Germering, we believe great skin is not a coincidence—it's a conversation. That's why your first visit includes a complimentary digital skin analysis with our 80x zoom Derma Visualizer. Let our experts design a treatment plan that is 100% unique to you. Book your Welcome Treatment today for just €119 and discover what your skin is truly asking for. #PersonalizedSkincare #Hautanalyse #BABORGermering #MunichBeauty #FirstTreatment
• •Age Gracefully? We Prefer Powerfully. Turn back the clock with the power of BABOR's high-performance anti-aging treatments. From potent Microneedling to the needle-free lifting of FuturaContour, we combine innovative technology with luxurious care to visibly smooth lines and restore firmness. Let our skin experts guide you to a more youthful, confident you. #AntiAgingExperts #FuturaContour #Microneedling #ConfidentBeauty #BABOR
• •You asked for the secret to that 'post-facial glow'? It's all about personalized actives. After a deep cleanse, we analyze your skin's needs *right now*. Is it hydration? Vitamin C? For this client, we're using a BABOR ampoule concentrate to calm redness and boost moisture. The result? Instantly calm, dewy, and radiant skin. It's not magic, it's expertise. #SkincareSecrets #BABOR #FacialGlow #AskAnExpert #Germering
• •A Little 'Thank You' for Your Skin. Dear [Client Name], Here at the BABOR Institut, we see you not just as a client, but as part of our family. We've loved being on this journey to healthier skin with you. As a token of our appreciation, we're offering you a complimentary hand massage with your next booked facial treatment. Because a little extra care goes a long way. We look forward to welcoming you back to your moment of peace and results. With heart and skin, Elena Leu and the Team. #ClientLove #BABORFamily #YouDeserveIt #ExpertCare