Brand Tone

Artisanal & Passionate, Friendly & Approachable, Quality-Conscious & Trustworthy, Positive & Uplifting

Brand Values

• •Handmade Quality
• •Eco-consciousness & Sustainability
• •Customer Happiness & Well-being
• •Local (New Zealand Made)
• •Creativity & Passion

Best Practices

• •Emphasize "Handmade" and "NZ Made": Consistently weave these keywords into product descriptions, social media, and marketing copy to reinforce core brand identity.
• •Use Warm, Friendly, and Slightly Whimsical Language: Reflect the brand's origin story and the idea of "secrets to happiness/beauty." Avoid overly formal or technical jargon.
• •Highlight Natural, Eco-Friendly, and Quality Aspects: Clearly communicate the benefits of soy wax, paraben-free, vegan, and cruelty-free features, appealing to conscious consumers.
• •Focus on the Sensory Experience and Emotion: Describe how the products make customers *feel* – the tranquility of a candle, the charm of an accessory. Use evocative scent descriptions.
• •Maintain a Personal Touch: Occasionally refer to the passion behind the brand or the care taken in creating each item to foster a connection with customers.

Social Perception

Positive Product Experience, Support for Small/Local Business, Gift-Worthy Products

Copy Examples

• •Fill your home with more than just light. Our [Scent Name] candle, handcrafted with love in New Zealand from 100% natural soy wax, offers a clean, eco-friendly burn. Let this enchanting aroma transport you to a place of calm and joy – because doing what makes you happy is the true secret to beauty.
• •Elegance, handcrafted just for you! ✨ Our new [Scrunchie Name] scrunchies, made with the softest [Material], are here to add a touch of handmade charm to your everyday style. Lovingly made in NZ, because you deserve little luxuries. #BelleSecretsNZ #HandmadeWithLove #NZMade #SupportLocalNZ
• •From a happy hobby to your home, Belle Secrets was born out of a passion for creating beautiful, high-quality essentials that bring a little extra joy and tranquility to your day. We believe in the simple happiness of a lovely scent or a charming accessory, all handmade right here in New Zealand with eco-friendly practices at heart.
• •Treat yourself (or someone special!) to the gift of handmade happiness. This week, explore our best-loved scented soy candles and unique accessories, all crafted with care and natural ingredients. Discover your new favourite secret to a beautiful, joyful space. Shop now and enjoy [Discount/Offer]!
• •Love beautiful scents but care about the planet? 🌿 At Belle Secrets, our NZ-made candles are hand-poured using 100% natural soy wax, paraben-free, and cruelty-free. Create your haven of tranquility, sustainably. Find your perfect scent today! #EcoFriendlyCandles #SoyWaxNZ #BelleSecretsHandmade