Brand Tone

Empathetic, Commemorative, Creative, Supportive, Personal, Professional

Brand Values

• •Legacy and Remembrance
• •Empathy and Connection
• •Creativity and Personalization
• •Quality and Service
• •Celebration of Culture and Milestones

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use phrases like 'We know how much this means,' 'To honor your special moment,' or 'Celebrate the life of...' to connect with the customer's emotions.
• •Center the Story: Continuously and subtly weave the founding story into the brand narrative. The 'Why' behind the brand—honoring Nellie Belle—is its most powerful asset and should be present, especially in brand-level marketing.
• •Use Commemorative Language: Employ words like 'honor,' 'celebrate,' 'cherish,' 'legacy,' 'tribute,' and 'milestone.' This reinforces the brand's purpose of marking significant life events.
• •Highlight Customization as a Collaborative Process: Frame the service not just as selling products, but as a partnership. Use phrases like 'Let's create together,' 'We bring your vision to life,' and 'Your story, our craft' to emphasize the collaborative nature of the work.
• •Maintain a Consistent, Supportive Tone: Whether writing a product description, a social media post, or a customer service email, the tone must remain consistently supportive, warm, and professional. This builds trust, which is crucial for a brand dealing with emotionally significant purchases.

Social Perception

Heartfelt, specialized service; a go-to for personal, sensitive gifts; perceived as a small business with a big heart driven by a genuine mission.

Copy Examples

• •Some bonds can never be broken. Keep their memory glowing with a personalized memorial charm, crafted with love to honor the light they brought into your life. We're here to help you create a beautiful tribute that feels just right. #InLovingMemory #MemorialGifts #BellesBeutifulCreations
• •They did it! Celebrate this incredible milestone with a gift that captures the pride of the moment. Our custom graduation packages are designed to honor their hard work and bright future. From personalized shirts to photo keepsakes, let's create something they'll cherish forever. #Graduation2025 #ClassOf2025 #CustomGifts
• •Your vision, our craft. At Belle's BeUtiful Creations, we specialize in turning your ideas into treasured keepsakes. Whether it's for a birthday, an anniversary, or just because, let us help you create a one-of-a-kind gift that speaks from the heart. What can we create for you today? #CustomMade #PersonalizedGifts #MadeWithLove
• •*(Video shows hands carefully crafting an item, interspersed with text)* It started with a memory. A tribute to my sister, Belle. Now, every creation is a chance to honor someone special. Your loved ones, your milestones, your stories. Thank you for letting us be a part of it. #FounderStory #WhyWeCreate #LegacyOfLove
• •**Subject: More Than a Gift, It's a Memory.** This season, give something truly meaningful. Our custom-designed photo cubes and personalized ornaments are the perfect way to celebrate family, love, and connection. Let's make this holiday unforgettable. Shop our festive collection. #HolidayKeepsakes #CustomOrnaments #MeaningfulGifts