Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Community-Oriented, Relatable and Authentic, Helpful and Customer-Focused

Brand Values

• •Affordability
• •Trendiness/Fashion-consciousness
• •Customer Satisfaction
• •Inclusivity
• •Quality
• •Small Business Charm

Best Practices

• •Develop a "Brand Voice" Persona: Create a simple profile of your brand's voice (e.g., "Your stylish, supportive best friend who always knows the best deals"). Refer to this when writing any copy.
• •Use Consistent Language & Emojis: If your brand is enthusiastic and friendly, incorporate positive language, exclamation points (judiciously), and relevant emojis consistently across all platforms. However, ensure the level of informality is appropriate for the platform (e.g., slightly more formal on the website than on TikTok).
• •Involve the Owner's Voice (Authentically): Continue featuring Kalli's personal recommendations or messages. This reinforces the small business, personal touch that customers appreciate. Authenticity is key.
• •Focus on Customer Benefits & Feelings: Frame product descriptions and posts around how the items will make the customer feel (e.g., "confident," "beautiful," "comfortable," "stylish") rather than just listing features.
• •Create a Style Guide Snippet for Quick Reference: Include key phrases, a "do and don't" list for tone (e.g., DO: be encouraging, DON'T: be overly formal), and preferred calls to action to ensure everyone writing for the brand is aligned.

Social Perception

Positive, Trusted, Community Hub, Go-To for Affordable Trends

Copy Examples

• •✨ Hello Sunshine! ☀️ Fresh new arrivals just landed, and they're screaming summer fun! From breezy dresses to the cutest tops, find your new favorite outfit without breaking the bank. 😉 Tap to shop or visit ShopBandW.com – your wardrobe will thank you! #BellesAndWhistles #NewCollection #TrendyAndAffordable #SummerStyle #ShopSmall
• •Hey B&W Fam! 💕 EXCLUSIVE just for you! This weekend only, grab an extra 15% off all our new Judy Blue jeans! Kalli here, and I've practically been living in these – the stretch is UNREAL! 😍 Use code BANDWLOVE at checkout. Show us how you style yours! 👇 #ShopBandWExclusive #JudyBlueDeals #BoutiqueLove #TreatYourself
• •Feel Beautiful, Look Amazing! 😍 Our Mid-Season Sale is ON! Snag those trendy pieces you've been eyeing at prices you'll LOVE. Limited stock – don't miss out on making your style sparkle! ✨ Shop Sale Now -> [Link]
• •Subject: Did you forget something amazing, Belle? 😉 Snippet: Hey [Customer Name]! We noticed you left some fabulous finds in your cart at Belles and Whistles. Good news – they're still waiting for you! Complete your order and let us help you feel confident and beautiful in your new B&W look! ✨
• •Meet your new closet MVP! 🏆 This [Color] [Top Name] is the perfect blend of comfy and chic. Dress it up with a skirt and heels for date night, or keep it casual with your favorite jeans for a weekend adventure. Made with love and the softest fabric, you’ll want it in every color! (P.S. It’s Kalli-approved for ultimate cuteness and comfort!) Sizes XS-3X available. #StyleStaple #BoutiqueFashion #VersatileChic #BellesAndWhistles