Brand Tone

Authentic & Passionate, Proud & Confident, Historical & Reverent, Craft-Focused & Meticulous, Community-Rooted & Celebratory, Approachable Sophistication

Brand Values

• •Heritage: Reviving and honoring the rich distilling history of Dayton.
• •Craftsmanship: A profound dedication to traditional, hands-on distilling methods, ingenuity, and meticulous attention to detail.
• •Quality: An unwavering commitment to producing the finest spirits, using superior, often locally-sourced ingredients, and validated by prestigious awards.
• •Authenticity: Operating as true artisan distillers, transparent about their process and driven by passion rather than just marketing.
• •Patience & Innovation: Investing the necessary time for proper aging and developing unique, high-quality spirit profiles (e.g., their 5-grain bourbon).
• •Local Pride: A strong connection to the Dayton community, aiming to be a symbol of local excellence and history.

Best Practices

• •Embrace the Heritage Narrative: Consistently weave in the story of reviving Dayton's pre-Prohibition distilling legacy and the Detrick connection. This differentiates the brand and adds depth.
• •Highlight Craftsmanship and Quality Ingredients: Regularly mention the small-batch, artisanal approach, the specific quality of local ingredients (like the aquifer water), and the patience involved in aging.
• •Showcase Awards and Recognition with Pride (but humility): Feature accolades as validation of quality and hard work, reinforcing their status without sounding arrogant. Connect awards back to Dayton pride.
• •Maintain an Authentic and Passionate Voice: Let the genuine enthusiasm of the founders for their craft and their city shine through in all communications. Avoid overly corporate or generic language.
• •Connect with the Local Community: Use language that resonates with Dayton locals, celebrate local partnerships, and position the brand as an integral part of the city's identity and resurgence.

Social Perception

Esteemed Craft Distillery, Emblem of Local Pride, Authentic & Story-Driven, Producer of Award-Winning Excellence, Passionate & Dedicated Artisans, Creator of Sought-After Spirits

Copy Examples

• •Headline: Taste Dayton's Reborn Spirit. Body: Before Prohibition, Dayton was a heartland of American whiskey. At Belle Of Dayton, we're not just making spirits; we're reviving a legacy. Each bottle of our award-winning Detrick Rye is a tribute to that lost era, crafted with traditional methods and the finest local grains. Discover the spirit of Dayton, reborn.
• •Headline: Craft Takes Time. Excellence Takes Passion. Body: The LaSelle brothers founded Belle Of Dayton with a simple belief: genuine craft cannot be rushed. Our Detrick Single Barrel Bourbon, aged for years in hand-toasted oak, is a testament to this patience. Awarded Double Gold, it’s more than bourbon – it's Dayton history, meticulously crafted.
• •Headline: From Local Aquifer to International Acclaim. Body: We start with the naturally filtered, mineral-rich water of the Great Miami Buried Valley Aquifer. We end with spirits consistently honored on the world stage. Belle Of Dayton: local heart, world-class spirits. Experience the taste that’s putting Dayton back on the distilling map.
• •Headline: The Spirit of Ingenuity. Bottled. Body: At Belle Of Dayton, 'old-fashioned' means ingenuity and honest craftsmanship. Our 5-grain Detrick Bourbon is a unique expression of this philosophy – complex, full-bodied, and unapologetically Dayton. Join us at The Van Buren Room and sip on a piece of local innovation.
• •Headline: More Than a Distillery. A Dayton Story. Body: Inspired by a lost bottle and a forgotten history, Belle Of Dayton is our family's commitment to the spirit of our city. Every award we win, every sold-out batch, is a chapter we share with you. This is Dayton's spirit. This is Belle Of Dayton.