Brand Tone

Helpful, Informative, Approachable, and Trendy

Brand Values

• •Quality
• •Affordability
• •Versatility & Style
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Maintain a balance between informative content and promotional messaging.
• •Use clear and concise language, avoiding overly technical jargon.
• •Incorporate customer testimonials and reviews to build trust and credibility.
• •Optimize video titles and descriptions for search engines to increase visibility.
• •Adapt the tone to suit the specific platform (e.g., more formal on the blog, more casual on TikTok).

Social Perception

A brand that is seen as providing high-quality, affordable hair extensions, offering valuable hair care advice, and empowering customers to express their personal style.

Copy Examples

• •"How To Perfectly Install Your Secret Crown Topper"
• •"Luxury, affordable extensions for every style."
• •"10A grade hair sourced from trusted suppliers for exceptional quality."
• •"Get creative with your look! Explore our wide range of styles."
• •Short video clips showcasing hair transformations, styling tips, and product highlights.