Brand Tone

Aspirational, elegant, and appreciative.

Brand Values

• •Uniqueness and Beauty
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Customization and Personalization
• •Style Specialization

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (aspirational, elegant, appreciative), key messaging points, preferred vocabulary (e.g., "exquisite," "timeless," "bespoke," "curated"), and things to avoid (e.g., overly casual slang, aggressive sales language).
• •Focus on Storytelling and Emotion: Instead of just listing product features, weave narratives around how the furniture enhances a lifestyle or creates a feeling (e.g., "Escape to Elegance," "The Art of Living Beautifully"). Connect with aspirations.
• •Use Evocative and Sensory Language: Employ descriptive adjectives and verbs that appeal to the senses and paint a picture of beauty, quality, and comfort (e.g., "stunning chandeliers," "lovingly distressed shabby chic finds," "sun-warmed").
• •Maintain Consistency Across All Channels: Ensure the tone is consistent on the website, social media posts, email marketing, and even in customer service interactions (though addressing negative feedback may require a more direct and empathetic, yet still professional, variation).
• •Highlight Customer Delight and Positive Experiences: Incorporate language from positive customer reviews (with permission) or echo their sentiments in your copy to build trust and reinforce the brand's promise of satisfaction and beautiful outcomes. Regularly review customer feedback to ensure the brand voice aligns with their positive perceptions.

Social Perception

Many customers perceive Belle Escape as a source of beautiful, unique, and high-quality furniture that transforms their homes. They appreciate the design aesthetic and the ability to customize pieces. The brand is seen by some as offering more affordable options for certain styles compared to other retailers. A segment of customers has experienced issues with product damage during delivery, discrepancies in custom orders, and unsatisfactory resolutions from customer service. These experiences have led to perceptions of poor customer service, inflexibility in returns/replacements for damaged goods, and a risky ordering system for custom items for these individuals.

Copy Examples

• •Escape to Elegance. Discover timeless French country charm and shabby chic romance, curated to bring your dream home to life. Each Belle Escape piece tells a story of beauty and bespoke craftsmanship.
• •Your Home, Uniquely You. Don't just furnish your space, adorn it. With our custom color options and an exquisite collection of European-inspired décor, create a sanctuary that is as unique as your vision.
• •The Art of Living Beautifully. From statement chandeliers that dance with light to heirloom-quality antiques that whisper tales of the past, Belle Escape offers more than furniture – we offer an invitation to a more beautiful life.
• •Loved by Homeowners, Curated for You. Join a community of delighted customers who have transformed their houses into cherished homes with Belle Escape. Experience the joy of exceptional design and dedicated service.
• •Beyond Furniture: An Oasis of Style. Explore our collections – from serene coastal retreats to rustic farmhouse warmth – and let Belle Escape guide you in crafting spaces that resonate with elegance and personal flair.